Generative Search Specialist Apply
Job Description
Were an employee-owned, vertically-integrated builder of some of Americas most popular health & wellness brands. With over 1,200 team members dedicated to improving the lives of people and their pets, we create best-in-class products that bring health and happiness. Our creative content educates the world on making smarter health choices, while the brands we own generate over $1 billion of revenue annually.
Were Looking For A: Generative Search Specialist responsible for optimizing, tracking and reporting AI Generative search and chat results across major platforms. This position requires a profound understanding of Search Engine Optimization (SEO) principles and the application of cutting-edge generative AI tools to augment content relevance and visibility.
Location: Woodland Hills, CA (Hybrid)
What Youll Be Doing:
- Employ natural language generation and other generative AI technologies to produce high-quality, pertinent, and captivating content for diverse digital platforms.
- Formulate and execute innovative strategies for optimizing Generative Search responses, paralleling traditional SEO techniques for consumer brands.
- Develop automated mechanisms for monitoring and documenting Googles SGE (Search Generative Engine) outcomes for consumer brand and product inquiries.
- Collaborate effectively with content creation teams to produce material that positively impacts generative search outcomes.
- Utilize analytics tools to monitor and evaluate the performance of generative content, employing data-driven approaches to enhance search rankings and user engagement.
- Implement and refine A/B testing methods to continuously improve generative content strategies.
- Provide regular, insightful updates and reports to internal stakeholders about the intricacies of generative search.
- Remain current with the latest trends and advancements in AI and generative search technology to constantly evolve and improve strategies.
Preferred Qualifications (Note: These are preferred and not required. We strongly encourage you to apply even if you dont tick ALL of these boxes.):
- Exceptional analytical and problem-solving capabilities, especially in hypothesizing and testing methods to influence SGEs and LLM Chatbots.
- Proficiency in data analysis tools and methodologies, including Python, SQL, and data visualization libraries.
- Strong ability to articulate technical concepts and findings in a clear, concise manner to non-technical audiences.
- Demonstrated capability to work autonomously and collaboratively within a team environment.
- 3 years of experience with search engine research and/or SEO
- 2 years of experience building generative AI and large language models with a deep understanding of how and why they work.
- SEO / marketing agency experience; digital reputation management preferred.
- Bachelors degree in a relevant field such as Marketing, Communications, or Computer Science.
- Masters degree, or equivalent related experience
Golden Perks & Benefits:
- Health and Happiness: Enjoy 100% employer-paid medical, dental, and vision insurance. Get 75% premium coverage for dependents.
- Become an Owner: Join our Employee Stock Ownership Plan and be a part owner of Golden Hippo.
- Boost Your Savings: Maximize your retirement with a generous 401K Plan and company matching up to 3.5%.
- Stand Out, Get Rewarded: Excel and be recognized through our KPI Bonus, Win of the Week, Spot Bonus, and Shoutouts Program.
- Flexibility at Your Fingertips: Work on your terms with flexible arrangements for most positions.
- Skyrocket Your Career: Unleash your potential with unlimited room for professional growth.
- Thrilling Events Await: Exciting virtual and in-person events that redefine fun.
The anticipated salary range for this position is $80,000 - $150,000, plus annual & monthly KPI bonus potential.
Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geographical location.
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