Google Ads & Meta Ads Manager (Part-Time, Remote)

Google Ads & Meta Ads Manager (Part Time, Remote)We run paid acquisition for an ecommerce fabric brand. Our in-house content team produces creative, and an outside agency handles campaign builds and edits in our accounts. We need someone who can audit how our paid media is set up, direct the agency’s work, and tell us what to change to make the business more profitable.ResponsibilitiesAccount and tracking audit (first 30 days)Audit Google Ads and Meta account structure: campaign types, naming, bidding, budgets, audiences, and exclusionsReview conversion tracking across GA4, the Meta Pixel and Conversions API, Google Ads conversions, and Shopify orders, and identify where they disagree and whyDeliver a written findings document ranked by revenue impact, with recommended fixes and an owner for eachAgency managementManage the agency’s day-to-day execution against a written weekly plan: campaign builds, budget changes, bid adjustments, and optimizationsReview the agency’s work before it goes live and send specific, written feedbackTrack agency performance on a scorecard: deliverables completed, turnaround, error rate, and results against targetsEscalate repeated quality issues to the founder with examplesCampaign performance and optimizationReview Google and Meta performance weekly and recommend changes to budgets, bids, audiences, and placementsBuild and maintain Google Shopping and Performance Max campaigns, including PLA performanceAudit the Google Merchant Center feed (titles, GTINs, images, pricing, availability, categories) and recommend fixes, since feed quality directly limits PLA resultsSet up reporting that shows profitability by channel and campaign using contribution margin or blended MER, not platform-reported ROAS aloneCreative performanceMonitor which ads, formats, hooks, and products perform, and which are fatiguingSend the content team a regular brief on what’s working and what isn’t, with the data behind each findingRecommend which creative to produce, iterate, or retire. The content team owns production and final creative decisions.RequirementsMinimum 5 years managing Google Ads and Meta Ads for ecommerce brandsHands-on Google Shopping and Performance Max experience, including PLA feed optimization in Google Merchant CenterWorking knowledge of GA4, Meta Pixel and Conversions API, and Shopify reportingExperience managing agencies or contractors, including written briefs and performance reviewsStrong written communication for asynchronous work with a team in IndiaHands-on experience scaling ad budgets on Google and Meta while holding profitability (MER or contribution margin) within target, including how you decided when to increase or pull back spendPreferredExperience with apparel, fabric, textiles, or home goodsExperience working with in-house creative or content teamsGoogle Ads or Meta certifications