Growth & Digital Marketing Manager

Growth & Digital Marketing ManagerBondeye Jewelry | New York City (On-Site) | Full-TimeSalary: $65,000–$80,000Company About: Bondeye Jewelry is a New York City-based fine jewelry brand known for its modern, unexpected designs, crafted in recycled 14K gold with ethically sourced natural diamonds and gemstones. As an independent brand with a growing e-commerce business and luxury retail presence, we're looking for someone excited to help drive our next stage of growth.About the Role: We're seeking a Growth & Digital Marketing Manager to own Bondeye's digital presence, e-commerce performance, and online revenue growth.This is a hands-on role with significant autonomy. We're looking for someone who can execute independently, identify growth opportunities, and strategically manage freelancers or external partners when needed.What You'll DoE-Commerce & Revenue GrowthOwn Shopify performance, conversion optimization, retention, merchandising, and the online customer experience.Identify opportunities to increase conversion rate, average order value, and revenue.Develop and optimize email and SMS marketing through Klaviyo, including automated flows, segmentation, and retention strategies.Manage customer loyalty and affiliate programs, including Smile.io, Impact, and ShopMy.Digital Marketing & Customer AcquisitionPlan, execute, and optimize Meta and Google advertising campaigns, budgets, and creative testing.Lead SEO, Pinterest, and organic search strategies to increase brand discoverability and qualified traffic.Track acquisition costs, return on ad spend, and channel performance to drive profitable growth.AI, Search & Emerging TechnologiesDevelop and execute strategies to improve Bondeye's visibility across AI-powered search and discovery platforms, including ChatGPT, Perplexity, Claude, and Google AI Overviews.Understand how AI is reshaping SEO, product discovery, consumer research, and customer acquisition, and identify opportunities to position Bondeye within these emerging channels.Integrate AI tools into marketing workflows, including content optimization, customer insights, campaign development, testing, and automation.Stay ahead of evolving AI capabilities and translate new technologies into practical, measurable growth opportunities.Content & CreativeOwn the content strategy and calendar across Instagram, TikTok, and Pinterest.Create and edit engaging short-form video, social content, and brand-authentic copy.Conceptualize and execute product launches, seasonal campaigns, and photoshoots.Collaborate with PR on celebrity placements, editorial coverage, and brand moments.Develop creative assets for digital campaigns, retail partners, trade shows, and events.Events, Trunk Shows & Trade ShowsSupport the planning, marketing, and on-site execution of trunk shows, trade shows, pop-ups, and brand events.Travel to select events to represent Bondeye, capture content, engage with customers and retail partners, and support event operations.Develop pre-event and post-event marketing initiatives to drive attendance, brand awareness, customer engagement, and sales.Coordinate event-related creative assets, promotional materials, and content coverage.Strategy & AnalyticsTrack and report on key performance indicators across acquisition, conversion, retention, and revenue.Identify and prioritize high-impact growth opportunities.Manage marketing budgets, freelancers, and external partners.Use data, technology, and automation to improve efficiency and execution.What We're Looking For2–4+ years in digital marketing, growth, or e-commerce, preferably in luxury, fashion, jewelry, beauty, or premium DTC.Proven experience driving measurable e-commerce revenue and growing digital audiences.Strong proficiency in Shopify, Klaviyo, Meta Ads Manager, and Google Analytics.Working knowledge of Shopify, Facebook, Google Ads, Pinterest, and conversion optimization.Strong working knowledge of AI tools and their practical applications in digital marketing, SEO, brand discovery, and customer acquisition. Experience creating short-form video, managing content, and coordinating creative production.Excellent copywriting skills, strong visual taste, and an understanding of luxury branding.Analytical, highly organized, resourceful, and comfortable taking ownership in a small team.Compensation & Benefits$65,000–$80,000 annual salary, based on experienceDiscretionary bonus100% company-paid health insurance Parental leaveVacationHow to ApplyPlease submit your resume or portfolio along with brief answers to the following:After reviewing bondeyejewelry.com, what's one thing you would change to improve our digital marketing or e-commerce performance, and how would you change it?What's one brand whose digital marketing you admire, and why?Share an example of a campaign or project you've worked on that drove measurable results.