Position Details
Growth Marketing Manager Apply
Job Description
Job Description
Company: Monmouth Cards
Location: In Office
Type: Full-time
Location: In Office
Type: Full-time
About Monmouth Cards
Monmouth Cards is a fast-growing trading card and collectibles brand focused on scaling profitably through paid media and retention marketing. We’re looking for a performance-driven marketer who can fully own our paid ads and lifecycle marketing — from strategy to execution.
This role is for someone who loves numbers, testing, and growth, but also understands brand, customer experience, and long-term LTV.
What You’ll Be Responsible For
Paid Advertising (Primary Focus)
- Own 100% of paid ad spend across:
- Google Ads (Search, Shopping, Performance Max, YouTube if relevant)
- Meta Ads (Facebook & Instagram)
- Plan, launch, and optimize campaigns to hit ROAS, CAC, and growth targets
- Manage budgets, scaling winners and cutting losers quickly
- Creative testing strategy (copy, hooks, angles, offers) — working with our team or creatives as needed
- Build and optimize audiences, retargeting, and attribution logic
- Weekly reporting with clear insights, not vanity metrics
Email & SMS Marketing (Klaviyo)
- Fully manage Klaviyo email + SMS
- Build, optimize, and maintain:
- Core flows (Welcome, Abandoned Cart, Browse Abandonment, Post-Purchase, Winback, etc.)
- Campaigns tied to promos, drops, and seasonal pushes
- Improve revenue per subscriber, open rates, CTR, and unsubscribe rates
- Segment intelligently based on behavior, purchase history, and engagement
- Ensure email & SMS align with paid traffic and overall funnel strategy
Strategy & Optimization
- Take a full-funnel view: acquisition → conversion → retention
- Identify opportunities to improve LTV and overall marketing efficiency
- Run A/B tests across ads, landing pages, and lifecycle messaging
- Stay on top of platform changes (Meta, Google, deliverability, etc.)
What We’re Looking For
- Proven experience managing Google Ads + Meta Ads for eCommerce brands
- Strong hands-on experience with Klaviyo (email + SMS)
- Data-driven mindset — you make decisions based on performance, not vibes
- Comfortable owning results end-to-end (not just “running ads”)
- Strong understanding of ROAS, CAC, LTV, attribution, and scaling
- Bonus: experience in collectibles, trading cards, or hobbyist eCommerce
Nice-to-Haves (Not Required)
- Experience with Shopify
- Creative strategy experience (angles, offers, UGC direction)
- Familiarity with GA4, Triple Whale, or other attribution tools
- Copywriting chops for ads, email, or SMS
What Success Looks Like
- Profitable, scalable paid ad performance
- Strong email & SMS revenue contribution
- Clean, well-documented campaigns and flows
- Clear communication and proactive optimization ideas
- You treat the ad spend like it’s your own money
Why Work With Us
- Real ownership and impact — no red tape
- Room to grow with the brand
- Competitive pay based on experience
- Flexible, remote-friendly work environment
