GTM Engineer (Clay & Outbound Automation)

Why this role exists
Our client is a growing B2B company selling to US customers. They're looking for a hands-on GTM Engineer to build and optimize outbound systems that generate qualified meetings and pipeline.
You'll work directly with founders and sales leaders, combining data, automation, AI, and experimentation to improve outbound performance.
You'll be measured on qualified meetings, cost per meeting, and pipeline generated.

 

What you'll own

• Build and manage end-to-end outbound workflows, from prospecting to booked meetings.
• Develop Clay workflows for lead sourcing, enrichment, scoring, and segmentation.
• Set up signal-based outreach using hiring activity, funding, job changes, and intent data.
• Integrate CRM, enrichment platforms, and sequencing tools.
• Manage outbound infrastructure, including domains, inboxes, and email deliverability.
• Build AI-powered personalization and automate repetitive GTM tasks.
• Define ICPs, target accounts, and lead scoring criteria with the sales team.
• Test targeting, messaging, and outreach strategies to improve conversions.
• Track qualified meetings, cost per meeting, and pipeline performance.
• Identify which campaigns and segments to scale, optimize, or stop.

 

Why this is interesting

• Own measurable outcomes, not just tools and workflows.
• Work directly with founders and influence GTM strategy.
• Build outbound systems from the ground up.
• Apply AI and automation to real growth challenges.
• Join a fast-moving B2B team with room to experiment.

 

What we're looking for

• 3+ years in GTM Engineering, Growth, Revenue Operations, Demand Generation, or B2B outbound.
• Hands-on experience with Clay, including enrichment, lead scoring, and automated workflows.
• Experience with n8n, Make, Zapier, or similar automation platforms.
• Proven experience building outbound campaigns that generate qualified meetings or pipeline.
• Knowledge of email infrastructure, inbox setup, warm-up, and deliverability.
• Experience integrating CRMs, data enrichment tools, and outbound sequencing platforms.
• Practical experience using AI for prospect research, scoring, and personalization.
• Ability to define ICPs, run experiments, and improve conversion rates using data.
• Strong ownership, documentation, and problem-solving skills.
• Professional English, written and spoken.

 

Bonus

• APIs, webhooks, SQL, Python, or JavaScript.
• Experience with HubSpot or Salesforce.
• Experience at outbound or lead generation agencies.
• Account-based marketing, intent data, or TAM development.
• Experience with tools such as Smartlead, Instantly, Apollo, or similar platforms.

 

What success looks like

First 90 days
Audit the current GTM stack, improve data quality and integrations, launch automated outbound workflows, and establish baseline metrics for qualified meetings and cost per meeting.
Run initial experiments and generate qualified meetings through the systems you've built.


Ongoing
Maintain scalable outbound systems, consistently improve pipeline generation, and optimize targeting, messaging, and automation based on measurable results.