Job Title: GTM Engineer – Outbound (Email & LinkedIn)Experience Level: 4+ years. Location: Vadodara, Gujarat, India.Shift Time: US Shift (10-hour shift including a 1-hour break)Key Responsibilities Campaign Strategy & ExecutionPlan, execute, and manage outbound B2B campaigns via LinkedIn and email marketing using tools like Instantly, Apollo, or HubSpot.Build multi-step engagement workflows — from connection requests to nurture follow-ups.Develop and test campaign messaging, subject lines, and sequencing for maximum engagement.Segment audiences by industry, role, and buyer intent for personalized outreach. Lead Generation & Funnel ManagementDrive consistent lead generation and pipeline creation through outbound channels.Define qualification criteria with sales teams to ensure lead quality.Track and optimize conversion rates across each stage of the funnel.Collaborate with the sales team to align on lead handover, follow-ups, and performance feedback. Performance Tracking & OptimizationMeasure and report on KPIs — lead volume, response rate, conversion rate, cost per lead, and overall ROI.Run A/B tests on messaging, targeting, and timing to continuously improve performance.Provide weekly and monthly reports with actionable insights and recommendations. Cross-Channel CollaborationCoordinate with the SEO and paid media team to align messaging and targeting.Share campaign insights to support content strategy, retargeting, and remarketing initiatives. Requirements4+ years of experience in B2B outbound marketing or lead generation, with a strong focus on LinkedIn and email campaigns. (US-based outreach experience) Proven track record of generating leads and appointments from outbound activities. Hands-on experience with LinkedIn Sales Navigator, Instantly, Apollo, HubSpot, or similar platforms.Strong understanding of campaign analytics and reporting tools.Excellent written communication and copywriting skills for professional B2B messaging.Ability to work with data, analyse performance, and optimize campaigns independently. Key KPIsNumber of qualified leads generated per month.Response and engagement rate on outbound campaigns.Lead-to-appointment conversion rate.Cost per lead and campaign ROI.Campaign consistency and optimization improvements.Nice to HaveExperience with paid ads (Meta/Google) and SEO coordination.Familiarity with CRM integrations (HubSpot).Understanding of CAN-SPAM and LinkedIn outreach best practices.