Head of Consumer Loyalty Apply
About Gap Inc. Our brands bridge the gaps we see in the world. Old Navy democratizes style to ensure everyone has access to quality fashion at every price point. Athleta unleashes the potential of every woman, regardless of body size, age or ethnicity. Banana Republic believes in sustainable luxury for all. And Gap inspires the world to bring individuality to modern, responsibly made essentials. This simple idea—that we all deserve to belong, and on our own terms—is core to who we are as a company and how we make decisions. Our team is made up of thousands of people across the globe who take risks, think big, and do good for our customers, communities, and the planet. Ready to learn fast, create with audacity and lead boldly? Join our team. About the Role The Head of Consumer Loyalty at Gap Inc. leads a team that drives value by cultivating lifetime customer value through innovative loyalty strategies and programs across our portfolio of brands (Gap, Old Navy, Banana Republic and Athleta). This leader works in partnership with business and Brand marketing leaders to develop and execute innovative loyalty strategies and programs (inclusive of card), personalized omnichannel reward models, and data-driven loyalty frameworks to create a seamless Rewards member journey that fosters brand love and affinity, improves customer satisfaction, maximizes lifetime customer value, and increases overall Gap Inc. profitability. The role will establish and communicate a vision, ensuring it aligns with long-term corporate strategies to drive sustainable and profitable long-term sales growth. The leader should have experience across a broad range of retail and financial products, retail/omni-channel operations, mobile and ecommerce, and a track record that represents smart risk-taking in investment strategies. Salary Range: $330,000 - $360,000 USD Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements. What You'll Do Lead the Consumer Loyalty team focused on cross-brand integrated loyalty offerings, overseeing card and loyalty awareness, acquisition, engagement, retention & lifecycle marketing, inclusive of driving both in-brand and out-of-brand (world) credit card sales Drive strategy and execution of the newly integrated cross-brand loyalty Rewards program (credit card + multitender loyalty) that drives penetration, frequency and spend/CLV Drive loyalty performance with brands to ensure both L&P and brand customer KPIs and P&L targets are achieved Collaborate closely with brands and cross-functional business partners to develop and implement an integrated annual acquisition & retention loyalty strategy supported by a detailed commercial and marketing plan, including determining correct tiering, calculation of rewards points, etc. – both brand-specific and portfoliowide Assess strategic opportunities to evolve and expand programmatic and brand loyalty benefits over time to drive increased CLV, including ongoing competitor assessments, guiding customer research and benchmarking, and identifying potential partnerships Partner with brand CMOs, CFOS, CRM and channel leaders (store and ecommerce) on attribution of full economic value of loyalty program to the brands Lead and inspire a high-performing team to be customer-focused, innovative, creative, fast-moving and results oriented Who You Are Seasoned leader with mix of marketing expertise and strong business acumen; extensive CRM or private label/co-brand card and loyalty marketing experience Experience in retail or apparel, with digital experience preferably with omni-channel Loyalty; customer-centric with a successful reputation of developing and implementing customer and marketing strategies Track record of driving business value and P&L results by understanding business impacts and making data driven decisions to properly attribute full economic value of loyalty programs to brands Highly strategic leader with the ability to balance short- and long-term company objectives; Deep analytical and financial understanding with expertise in leveraging data to drive decisions Strong communication skills written, oral and formal presentation; ability to actively participate and influence executive-level discussions and decision-making while simultaneously contribute to process execution Proven cross-functional leadership with ability to lead, manage and gain alignment across a complex, matrixed organization Inspirational, purpose-driven leader, including the ability to develop talent and build a high-performance and high-potential team Benefits at Gap Inc. Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees. One of the most competitive Paid Time Off plans in the industry.* Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.* Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.* Employee stock purchase plan.* Medical, dental, vision and life insurance.* See more ( of the benefits we offer. *For eligible employees Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity. Salary Range: $255,300 - $351,100 USD Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements. US Candidates Please note that effective, June 30, 2022, Gap Inc. will no longer require any of its employees to wear face masks or require proof of COVID vaccination, unless required by local or state/provincial mandates or as part of Gap Inc’s quarantine guidelines after being exposed to or testing positive for COVID. Therefore, please disregard any language in any job posting that refers to Gap Inc.’s face mask and proof of vaccination policy as said policy is no longer effective.
