Head of Demand Generation

Head of Demand Generation About the Company Innovative platform for sending rewards & payouts globally IndustryFinancial Services TypePrivately Held, VC-backed Founded2010 Employees51-200 Categories Mobile PaymentsPaymentsFinancial VehiclesInvestingREITsFinanceInsuranceFundsTechnologyInformation Technology & ServicesFinancial Services Specialties technologyenterprise softwareprepaid cardscustomer promotionsmarket research incentiveshealth & wellness incentivespayoutsglobal paymentsand bulk payments About the Role The Company is seeking a Head of Demand Generation to build qualified sales pipeline and acquire self-serve customers. The role leads paid media strategy, setting channel priorities, budgets, and experiments to meet growth targets. Responsibilities include developing the marketing team, partnering across functions to create and test effective advertising, and using performance data to guide investment and improve the full customer funnel. The successful candidate will also advance AI-enabled workflows for campaign execution, analysis, and optimization. Candidates should have 10 or more years of marketing experience, including a proven record of leading demand generation and achieving growth targets. They should bring experience scaling paid media through data-driven insights, strong people leadership, and the analytical judgment to make decisions with incomplete or complex data. Creative ability, practical experience with AI and agentic workflows, and strategic range paired with attention to detail are also required. Clear written communication and comfort working in a documentation-first, low-meeting environment are important. Hiring Manager TitleVP of Marketing Functions Marketing