Head of E-Commerce

Head of E-Commerce

Location: Secaucus, NJ (Onsite)

Employment Type: Full-Time

Industry: Fashion Retail / DTC / Omnichannel

Reports To: CEO

Job Overview

We are seeking an experienced Head of E-Commerce to lead online sales, digital growth, and omnichannel commerce for a nationally recognized fashion retail brand. This role will drive e-commerce revenue, optimize website performance, improve customer acquisition and retention, and strengthen the brand’s digital presence.

Key Responsibilities

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• Own the e-commerce P&L, revenue growth, and profitability.
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• Lead Shopify Plus operations, website optimization, merchandising, and conversion rate optimization (CRO).
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• Develop digital marketing strategies across Meta Ads, Google Ads, SEO, paid social, affiliate, and influencer marketing.
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• Manage email and SMS campaigns using platforms such as Klaviyo.
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• Monitor KPIs, including ROAS, CAC, LTV, conversion rates, and online revenue.
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• Develop customer retention, loyalty, personalization, and omnichannel strategies.
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• Collaborate with creative, merchandising, retail, and operations teams.
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• Lead internal teams and manage external agencies and vendors.
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• Present performance reports and growth strategies to executive leadership.
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Required Qualifications

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• 8–10+ years of experience in e-commerce, digital marketing, or online retail.
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• 3+ years in a leadership or head-level position.
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• Proven success driving online revenue for fashion, apparel, retail, or DTC brands.
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• Strong hands-on experience with Shopify or Shopify Plus.
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• Expertise in Meta Ads, Google Ads, SEO, email/SMS marketing, and analytics.
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• Experience with Klaviyo, Google Analytics, and marketing automation tools.
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• Strong analytical, strategic, communication, and team leadership skills.
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Preferred Qualifications

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• Experience in women's fashion, apparel, or plus-size fashion.
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• Background in omnichannel retail and high-growth DTC businesses.
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• Experience building customer loyalty and retention programs.
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