Head of Growth / Founding Team

About UsPrevise Labs is bringing real machine learning to Connected TV. CTV is a fast-growing $50B+ market, but it's still largely bought like traditional TV: broad audiences, fixed placements, and results that are hard to measure. We're changing that. Our platform uses deep learning for dynamic audience targeting and spend allocation, so performance advertisers can drive profitable, measurable results at scale.We were founded by AppLovin veterans who helped build one of the most successful performance advertising platforms in the world.Joining Previse means three things:Performance is the product: we win when our advertisers win, and we measure everythingSpeed is a feature: we ship, learn, and iterate faster than anyone in the marketOwnership over titles: everyone builds, everyone sells, everyone owns outcomesSmall team. Huge market. No passengers.If you want to build something generational in ad tech, this is the place.The RoleThis is a founding marketing leadership role. You'll own how Previse shows up in the market: our brand, our story, and the demand engine that brings performance advertisers to us. You'll set the marketing strategy, run it hands-on in the early days, and build the team that scales it. You'll work directly with our founders to make sure growth, product, and our ML roadmap move together.There's no playbook to inherit here. You'll write it, and you'll have real ownership over how the market sees Previse and how fast we grow.What You'll DoBrand & Category NarrativeDefine Previse's positioning and make us the name performance brands think of for CTVBuild our brand from the ground up: messaging, voice, website, and how we show up everywhere advertisers lookTranslate what our models do into a clear, credible story that resonates with growth and marketing leadersDemand GenerationBuild and run the demand engine that fills our pipeline across paid, content, social, events, and communityRun our own performance marketing with the same rigor we bring to our advertisers: test, measure, and scale what worksOwn marketing's contribution to pipeline and revenue, across both our self-serve platform and our larger managed (IO) relationshipsContent & Thought LeadershipCreate content that educates the market on why CTV can be a performance channel, and why Previse is the way to do itBuild the founders' and the company's voice in the industry through content, speaking, podcasts, and pressTurn our data and results into benchmarks and insights the market wants to readCustomer Marketing & ProofTurn early advertiser wins into case studies, references, and advocates who bring us the next wave of customersBuild programs that help existing advertisers succeed and grow their spend with usPartner on measurement so advertisers can see and trust the incremental value we drivePartnerships & EcosystemBuild co-marketing programs with agencies, measurement and analytics platforms, and other partners that extend our reachMake Previse a visible, trusted part of the performance marketing ecosystemTeam & Operating ModelHire and lead a high-performing marketing and growth team as we scaleDefine the metrics that matter and build reporting that proves marketing's impact, not just activitySet the standard for how marketing operates at Previse: fast, data-driven, and focused on outcomesWhat You Bring5-10 years in marketing or growth roles at performance-driven companies, with meaningful time leading teams accountable for pipeline and revenueA proven track record of exceptional results. You've done this before, at a breakout company or by building marketing from zero, and you have the numbers to show for itExperience building a brand and a category narrative, not just running campaigns. You've shaped how a company is perceived in its marketHands-on demand generation experience across paid, content, lifecycle, and events, with a clear point of view on how they fit togetherDeep understanding of performance advertisers and how they buy: ROAS, CAC, incrementality, and what it takes to earn a bigger share of budgetA data-first approach. You make decisions from the numbers and build teams that do the sameStrong commercial instincts. You tie marketing to pipeline and revenue, not impressions and MQLsComfort moving between strategy and execution. You can set the brand vision in the morning and ship a campaign in the afternoonExperience in ad tech, CTV, mobile, or performance marketing platforms is a strong advantageAn existing network among DTC and e-commerce brands, agencies, or growth leaders is a plusWhat's In It For YouGround floor: join a company that's already working, with real revenue and real momentumWorld-class team: work alongside people who have built and scaled ad tech at the highest levelOwnership: significant equity in a company with a massive market in front of itImpact: you'll shape how the biggest screen in the house becomes a performance channelFlexibility: the right person matters more than the right locationPrevise Labs is an Equal Opportunity EmployerWe're building a team with a wide range of backgrounds and perspectives, because that's how great products get built. We hire on merit and do not discriminate based on race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, disability, veteran status, or any other characteristic protected by law.