About Us:Heritage Collection is a homegrown boutique hotel management group which started in 2011. Living up to our namesake, we are dedicated to preserving Singapore’s rich history and culture by making our heritage districts relevant for future generations. For us, relevance is achieved by a pragmatic balance of heritage conservation and innovation. We are passionate about helping our guests discover a sense of place in the cities they visit.About this role:You will join our Singapore Sales and Marketing team and will be tasked with content creation and social media management for various social media platforms. We are looking for a proactive and digitally savvy Marketing Executive who is able to identify, engage, and build strong relationships with social media influencers. The ideal candidate is not just familiar with content creation for XiaoHongShu, Instagram and TikTok but also confident in communication and negotiation.Your Responsibilities:Conduct regular research and stay updated on market conditions and trends in social mediaIdentify, research, and connect with relevant content creators Create and execute a content calendar specific to hospitality and lifestyle themesMonitor performance and prepare performance reports and provide insights for growth strategiesMaintain an organized database of campaign recordsRespond in a very timely manner to comments and enquiriesWhat we are looking for:Diploma or Bachelor’s Degree in Marketing, Communications, Business, Mass Communication, Media Studies, Public Relations, or a related field. Fresh graduates are welcomedStrong familiarity with XiaoHongShu, Instagram, TikTok and Google (features, trends, algorithms, and creator ecosystem)High proficiency in content creation tools (e.g., Canva or similar).Fluent and confident in spoken and written English and ChineseStrong interpersonal and communication skillsOrganized, detail-oriented, and able to manage multiple campaigns simultaneouslySelf-motivated and proactive in sourcing new marketing opportunitiesGood understanding of engagement metrics and campaign performance trackingExperience with Search Engine Optimisation (SEO) is a plusStrong portfolio in content creationBenefitsCompetitive Starting Salary of $3,500-$3,700Supportive environment where you can propose and produce contentAbility to produce out-of-the-box content when supported by market researchHow to apply:Interested candidates MUST email their resume and portfolio.Please email your application to and with the subject line "Hospitality Social Media Marketing Executive".**Only candidates who email their resume and portfolio will be considered and only shortlisted candidates will be contacted.