Influencer Marketing Specialist

About the RoleBedsure is looking for an Influencer Operations Specialist to grow and manage creator partnerships for our U.S. TikTok business. You’ll own relationships with assigned creators from initial outreach and negotiation through product seeding, campaign execution, and repeat collaborations.You’ll also lead U.S.-based influencer events and provide local support for select evening livestreams. Working closely with teams in the U.S. and China, you’ll keep communication moving across time zones and help turn creator partnerships into lasting relationships.This role will focus on the Bedsure brand.What You’ll DoManage creator partnershipsServe as the day-to-day contact for assigned creators, managing outreach, negotiations, partnership terms, product seeding, and campaign execution.Build ongoing relationships and turn one-time campaigns into repeat partnerships.Track creator preferences, partnership history, and important follow-up details to support strong relationships and smooth team handoffs.Respond to routine creator requests within 24 hours.Lead U.S. influencer eventsPlan and run influencer events in the U.S., including creator invitations, schedules, venues, vendors, materials, budgets, and on-site coordination.Work with internal teams to bring creators into events and manage the creator experience on site.Handle event-day issues and follow up with priority attendees about future collaborations within two weeks.Document event processes and help build repeatable operating procedures.Support livestreamsAttend and monitor livestreams for priority creators, especially first-time partners.Help resolve real-time issues involving the run of show, products, links, or audience engagement.Share a brief recap after each livestream, including creator feedback and follow-up items.Coordinate across U.S. and China teamsKeep internal teams informed about creator activity, event progress, and potential risks.Clearly communicate campaign requirements, content guidelines, and schedules to creators.Prepare a concise monthly update on partnership progress, repeat collaborations, event outcomes, and creator risks.Track results and improve processesMonitor partnership performance, including repeat collaboration rates, collaboration frequency, livestream support, and event follow-through.Use data to communicate progress and identify opportunities to improve creator operations.Help develop and improve influencer partnership and event processes.What We’re Looking For3+ years of experience in influencer operations, influencer partnerships, creator relations, talent management, or a related field.Hands-on experience managing U.S.-based creator partnerships.Examples of independently managing creator relationships and converting initial campaigns into repeat collaborations.Excellent written and verbal English communication skills.Strong cross-cultural communication skills and ability to work effectively with teams across the U.S. and China.Experience planning and executing in-person events in the U.S., or an established network of U.S. creators or MCNs.Strong relationship-building, negotiation, organization, and problem-solving skills.Ability to work some evenings and weekends to support livestreams and events, and to travel as needed.Preferred QualificationsProfessional proficiency in Mandarin Chinese.Experience with TikTok or TikTok Shop, including livestream operations.Experience in home, home textiles, or lifestyle categories.Familiarity with creator management tools and TikTok Shop’s creator ecosystem.Proficiency with email, collaboration tools, spreadsheets, and presentation software.Location This role is based in the New York City area and requires the ability to commute to our New York office.Equal Opportunity StatementAt Bedsure, we take pride in our commitment to fostering diversity in the workplace as an equal-opportunity employer. We welcome talent from all backgrounds, including but not limited to race, sexual orientation, gender identity, age, nationality, religion, veteran status, political affiliation, and disability.