Information Analyst III

Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships. At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, and our unique structure as a 100% employee-owned company (ESOP).SUMMARYThe Information Analyst plays a vital role in distilling raw data into actionable insights to inform campaign optimizations. They exercise discretion and independent judgment within the data collection, modeling, measurement planning, visualization, and analysis process. This individual collaborates closely with senior team members to analyze information needs, data relationships, workflow, and technical documentation. Strong communication skills, proactive attitude, and adaptability are crucial for success in this fast-paced, deadline-driven environment.KEY OUTCOMES & RESPONSIBILITIESKey Outcome: Represent media data with domain expertise for campaign performance reporting.Key Responsibilities:Identify, collect, prepare, transform, and validate dataUnderstand and maintain data models, mappings, and relationshipsComplete data transformations across all data sources, including 3rd party measurement dataPerform data quality audits for all media platformsAct as a subject matter expert in data use for measuring and improving marketing campaignsConfidently respond to client questions in meetings and clearly articulate answers to questions in written form, demonstrating knowledge and understanding of both client business problem but interpretation of the data used to address itKey Outcome: Measurement planning, visualization, and analysisKey Responsibilities:Establish business objectives and define KPIs and metrics, thoroughly documenting in standard Measurement FrameworkAssist in developing solutions to achieve client measurement goalsCreate visualizations to effectively communicate performanceBuild, update, and maintain Power BI dashboards across all media data and 3rd party measurement sources for internal and external stakeholdersDocuments observations resulting from Power BI dashboard reportingResponsible for timely and accurate reporting deliveryKey Outcome: Technical process maintenance and improvementKey Responsibilities:Assist in the development of formal processes and conduct efficiency auditsProactively support agency improvement/innovation initiativesOther Responsibilities:Continuously learn and improve processes to ensure accuracy and efficiencyOrganize and manage multiple priorities and projectsTake full responsibility and accountability for contributions and outcomeAbility to define problems, collect and review data, establish facts, and draw valid conclusionsAdditional accountabilities and tasks may be assigned by leader/management to contribute to overall team and agency successQUALIFICATIONSREQUIREDBachelor’s degree in Marketing, Computer Science, Information Technology, Statistics, Mathematics, Finance, Economics or a related field4+ years of demonstrated experience in data modeling, measurement planning and data visualizationProficient in SQLDeep experience in Microsoft Excel, including DAX, complex formulas, pivot tables, Power PivotExperience in BI tools, preferably Power BIStrong written and verbal communication skillsPREFERREDExperience with digital media platforms and analyzing media dataExperience in the Healthcare verticalExperience using project management softwareCORE COMPETENCIESCUSTOMER FOCUS/CLIENT INTIMACY: Seeking to understand client business challenges/needs and delivering continuous value to our clientsCOLLABORATIVE: Working with teams and across the organization with easeOWNER AGILITY: Able to continuously learn and quickly adapt to changing circumstanceRESULTS DRIVEN: Accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitmentsDISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before actingTRAVEL REQUIREMENTSAll employees, regardless of role or geographic location, are required to attend in person for onboarding during their first week of employment and annually for the Shareholder’s Summit held in June. Additional travel is not routinely expected but may be required for key/critical meetings & eventsWORK ENVIORNMENT & PHYSICAL DEMANDSThe work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.COMMITMENT TO DIVERSITY, EQUITY, INCLUSION, AND BELONGING Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you'll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work. EEO DISCLAIMERButler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.COMPENSATIONButler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $58,000 - $92,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.