International Marketing Coordinator_ Apply
Posting Detail InformationWorking TitleInternational Marketing CoordinatorPosition LocationFort Collins, COWork LocationPosition qualifies for hybrid/in-office workResearch Professional PositionNoPosting Number202400123APPosition TypeAdmin Professional/ Research ProfessionalClassification TitleProf/Indiv Contrib INumber of Vacancies1Work Hours/Week40Proposed Annual Salary Range$52,000-$55,000; salary is commensurate with experience and qualifications.Employee BenefitsColorado State University is not just a workplace; its a thriving community thats transforming lives and improving the human condition through world-class teaching, research, and service. With a robust benefits package, collaborative atmosphere, commitment todiversity, equity and inclusion (olostate.edu/about/) , and focus on work-life balance, CSU is where you can thrive, grow, and make a lasting impact.+ For detailed benefit plan information for eligible employees, visitolostate.edu/hr-community-and-supervisors/benefits/benefits-eligibility/andolostate.edu/prospective-employees/our-perks/.+ For the total value of CSU benefits in addition to wages, visitolostate.edu/total-compensation-calculator/.+ For more information about why Fort Collins is consistently ranked in the top cities to live in, visitolostate.edu/prospective-employees/our-community/.Desired Start Date04/29/2024Position End Date (if temporary)To ensure full consideration, applications must be received by 11:59pm (MT) on02/19/2024Description of Work UnitThe International Enrollment Center ( IEC ) is part of the Office of International Programs. The IEC is charged with international student recruitment, admissions, and marketing. The center makes admissions decisions for all undergraduate, graduate bridge, and intensive English students; handles application processing at all levels of study; and provides enrollment support and services.The International Enrollment Center promotes and markets opportunities for students to join the over 2,000 international students, scholars, and faculty who already are a part of our campus community. IEC staff actively recruit and advise on CSU programs to thousands of students to make them aware of our world-class institution. The IEC admits students directly and makes referrals to departments and colleges when necessary. We balance growth and diversity while maintaining a commitment to access that is a founding principle of our land-grant mission.Colorado State University is a premier public research university established as the land-grant institution for the State of Colorado in 1870. CSU is committed to excellence, setting the standard for public research universities in education, research, and outreach for the benefit of the citizens of Colorado, the United States, and the world. The campus culture is driven by a desire always to do better and a vision to be the best place to learn, work, and discover.Colorado States principles of community inclusion, integrity, respect, service, and social justice reflect our core values and support CSUs mission and vision of access, research, teaching, service, and engagement. Each member of our community has a responsibility to uphold these principles when engaging with one another and acting on behalf of the University.CSU is recognized in national rankings and has a longstanding legacy of attracting the best and brightest within Colorado, the nation, and globally. The University has eight colleges, and resident student enrollment is approximately 33,000. With 2,000+ international students and scholars representing more than 100 countries, the campus continues to adopt an international worldview. When these students arrive, theyre not alone; more than 20 percent of tenure-track faculty are international.CSU is located in the city of Fort Collins, a dynamic community with a population of over 160,000. Situated 65 miles north of Denver at the western edge of the Great Plains and at the base of the foothills of the Rocky Mountains, Fort Collins is a gateway to world-class skiing, hiking, fishing, climbing, and biking, and has an average of 300 days of sunshine per year. Colorado has earned a worldwide reputation as an area that offers an unparalleled lifestyle, and Fort Collins represents the very best of Colorado.Position SummaryThe International Marketing Coordinator contributes to the marketing and communications efforts of the International Enrollment Center to elevate Colorado State Universitys presence worldwide and spearhead our international growth. The Coordinator is responsible for crafting multi-channel marketing content that transcends borders to inform, engage, and build relationships with diverse international audiences. Specifically, the position engages international audiences at all levels of study to drive brand awareness, engagement among prospective students, and application volumes. This position will also manage digital marketing platforms, including social media, in support of recruitment and admissions activities with a particular emphasis on enhancing graduate applications. This is a full-time administrative professional position reporting to the International Marketing and Communications Manager.Required Job Qualifications+ Bachelors degree+ Experience in a communications or marketing role+ Professional experience creating promotional content, both print- and web-based, and use of social media in marketing communications+ Strong written, verbal, and interpersonal skills, with the ability to interact with a wide range of people at all levels of an organization, including culturally diverse communities+ The successful candidate must be legally authorized to work in the United States by the proposed start date. International Programs cannot sponsor a visa for this positionPreferred Job Qualifications+ Strong commitment to diversity, inclusion and equitable access+ Experience in marketing and communications within international education or university admissions+ Demonstrated experience with a variety of software applications relevant for this position, such as database management, customer relationship management ( CRM ), web CMS , Microsoft Office, Canva, and/or Adobe Creative Suite+ Exceptionally strong writing and editing skills, including demonstrated strengths in writing and editing across many formats and platforms, and translating complex information into effective communications for a variety of audiences.+ Practitioner expertise in one or more of the following areas: videography/video storytelling, graphic design and print production, social media, and/or public relations.+ Strong analytical and critical thinking skills+ Demonstrated evidence of collaborative work and meeting deadlines.Diversity StatementReflecting departmental and institutional values, candidates are expected to have the ability to advance the Departments commitment to diversity and inclusion.Essential DutiesJob Duty CategoryProject Management and Creative ContentDuty/Responsibility+ Create compelling written content, photos, videos, and graphic design for IEC social media channels, web, digital platforms, and printed recruitment materials.+ Develop segmented content and create geotargeted, program-specific advertising campaigns through various channels, including existing inquiry-generating vendors and social media.+ Collaborate with other marketing personnel within OIP and throughout the campus, including current students. Collaborative projects include supporting graduate student recruitment by developing marketing materials for specific programs/departments.+ Oversee the digital/social editorial calendar and work with IEC student employees to schedule and monitor posts and engagement.+ Manage multiple deadline-based projects in coordination with IEC leadership informed by office-wide strategies, goals, assignments, requirements, and schedules.Percentage Of Time60%Job Duty CategoryData AnalysisDuty/Responsibility+ Analyze data to inform the international enrollment marketing strategy and develop personalized content to segmented audiences.+ Continuously improve and adapt content by analyzing video metrics, email metrics, web analytics, social reach, insights and best practices.+ Monitor peer and competitor marketing for communication trends, visual concepts, and creative approaches.Percentage Of Time30%Job Duty CategoryServiceDuty/Responsibility+ Participate in a work group, committee, etc., outside of regular job duties that supports OIP , CSU , or the professional field/community.Percentage Of Time5%Job Duty CategoryOther DutiesDuty/Responsibility+ Other duties and responsibilities will be assigned as appropriate and may include providing student support activities and initiatives, international travel, or providing support for scholarship or high-ability student programs.Percentage Of Time5%Application DetailsSpecial Instructions to ApplicantsPlease upload a cover letter and resume that address all of the required and preferred qualifications. Be sure to include dates (month and year) for relevant experience, including international experience. Please also submit the names and contact information for three professional references. References will not be contacted without prior notification of candidates.Completed applications must be received by Monday, February 19, 2024, at 11:59 p.m. (MT). For full consideration, applications must be received by the deadline; however, the posting will be kept open until the position is filled.CSU is committed to the full inclusion of all qualified individuals. If you need assistance or accommodations with the search process, please reach out to Amy Samar at amy.samar@colostate.edu.Conditions of EmploymentPre-employment Criminal Background Check (required for new hires)Search ContactAmy Samar; amy.samar@colostate.eduEEO StatementColorado State University is committed to providing an environment that is free from discrimination and harassment based on race, age, creed, color, religion, national origin or ancestry, sex, gender, disability, veteran status, genetic information, sexual orientation, gender identity/expression, or pregnancy in its employment, programs, services and activities, and admissions, and, in certain circumstances, marriage to a co-worker. The University will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Colorado State University is an equal opportunity and equal access institution and affirmative action employer fully committed to achieving a diverse workforce and complies with all Federal and Colorado State laws, regulations, and executive orders regarding non-discrimination and affirmative action. TheOffice of Equal Opportunity (olostate.edu/) is located in 101 Student Services.The Title IX Coordinator is the Director of the Office of Title IX Programs and Gender Equity, 123 Student Services Building, Fort Collins, CO 80523-0160, (970) 491-1715,titleix@colostate.edu.The Section 504 and ADA Coordinator is the Director of the Office of Equal Opportunity, 101 Student Services Building, Fort Collins, CO 80523-0160, (970) 491-5836,oeo@colostate.edu.The Coordinator for any other forms of misconduct prohibited by the Universitys Policy on Discrimination and Harassment is the Vice President for Equity, Equal Opportunity and Title IX, 101 Student Services Building, Fort Collins, Co. 80523-0160, (970) 491-5836,oeo@colostate.edu.Any person may report sex discrimination under Title IX to theOffice of Civil Rights, Department of Education (d.gov/about/offices/list/ocr/docs/howto.html) .Background Check Policy StatementColorado State University strives to provide a safe study, work, and living environment for its faculty, staff, volunteers and students. To support this environment and comply with applicable laws and regulations, CSU conducts background checks for the finalist before a final offer. The type of background check conducted varies by position and can include, but is not limited to, criminal history, sex offender registry, motor vehicle history, financial history, and/or education verification. Background checks will also be conducted when required by law or contract and when, in the discretion of the University, it is reasonable and prudent to do so.References RequestedReferences RequestedMinimum Requested3Maximum Requested3Supplemental QuestionsRequired fields are indicated with an asterisk (*).+
- Do you have a bachelor's degree?+ Yes+ No+
- Do you have experience in a communications or marketing role?+ Yes+ No+
- Do you have professional experience creating promotional content, both print- and web-based, and use of social media in marketing communications?+ Yes+ NoApplicant DocumentsRequired Documents+ Cover Letter+ ResumeOptional Documents
