Position Overview: We are seeking a highly experienced Business Systems Analyst (BSA) with deep CRM expertise to act as the bridge between business requirements and technology solutions. The ideal candidate brings 15+ years of experience driving business process improvements and delivering scalable CRM solutions (Microsoft Dynamics preferred; Salesforce acceptable). This individual will work across business functions to define needs, design solutions, and ensure CRM investments deliver measurable business value.

Key Responsibilities:

• Act as the primary liaison between business stakeholders, IT, and CRM technical teams.
• Lead requirements gathering, analysis, and documentation for large-scale CRM initiatives.
• Translate business needs into functional designs, user stories, and system specifications.
• Support system design, configuration, customization, and integrations for Microsoft Dynamics 365 CRM (preferred) or Salesforce.
• Conduct process mapping, gap analysis, and impact assessments, recommending scalable solutions.
• Define and validate data migration, reporting, and analytics requirements.
• Develop test plans, support QA/UAT, and ensure solutions meet business needs.
• Contribute to CRM adoption and change management through training, documentation, and user support.
• Collaborate with project managers, architects, and vendors to deliver projects on time and within scope.

Required Qualifications:

• 15+ years of progressive experience as a Business Systems Analyst, with significant focus on CRM projects.
• Deep knowledge of Microsoft Dynamics 365 CRM (preferred) or Salesforce.
• Strong understanding of core CRM processes (sales, service, marketing automation, customer engagement).
• Demonstrated expertise in business process design, documentation, and stakeholder facilitation.
• Excellent communication, interpersonal, and executive presentation skills.
• Strong problem-solving and analytical mindset with the ability to propose practical solutions.
• Must reside near a major U.S. airport and be able to travel as needed.

Preferred Qualifications:

• Experience in manufacturing, distribution, or industrial sectors.
• Familiarity with data governance, advanced reporting, and analytics integration within CRM platforms.
• Certifications: CBAP, PMI-PBA, or CRM platform certifications (Microsoft Dynamics 365 Functional Consultant, Salesforce Admin/BA).

Employer with Equal Employment Opportunity for Women, Minorities, Veterans, and Persons with Disabilities.