Junior Brand Analyst

Company: Augmentjobs
Salary Range: $51,000 - $83,000 per year
Experience Level: 2 to 5 years

As a Junior Brand Analyst at Augmentjobs, you will be a key player in supporting the brand management team by analyzing brand performance and consumer behavior to drive strategic decision-making. You will work closely with senior analysts and marketing teams to develop insights that inform brand strategies and enhance overall brand performance.

Key Responsibilities:

1. Data Analysis: Collect, analyze, and interpret data related to brand performance, market trends, and consumer behavior using various analytics tools and methodologies.

2. Reporting: Prepare and present regular reports on brand performance, including sales data, market share, and competitive analysis. Highlight key insights and trends to support strategic planning.

3. Market Research: Conduct market research to understand consumer preferences, competitor activities, and emerging trends. Use findings to provide actionable recommendations for brand positioning and strategy.

4. Campaign Support: Assist in the development and execution of brand marketing campaigns. Monitor and evaluate campaign effectiveness and suggest improvements based on data-driven insights.

5. Collaboration: Work closely with cross-functional teams, including marketing, sales, and product development, to ensure brand consistency and alignment with overall business objectives.

6. Brand Tracking: Monitor brand health metrics, including brand awareness, perception, and customer satisfaction. Identify areas for improvement and propose strategies to enhance brand equity.

7. Ad Hoc Analysis: Support special projects and initiatives as needed, including ad hoc analysis and data requests from senior management.

Required Skills and Qualifications:

1. Education: Bachelor's degree in Marketing, Business Administration, Statistics, or a related field.

2. Experience: 2 to 5 years of experience in brand analysis, marketing analytics, or a related role. Experience with brand performance metrics and market research is preferred.

3. Analytical Skills: Strong analytical skills with the ability to interpret complex data and provide actionable insights. Proficiency in data analysis tools and software (e.g., Excel, SQL, Google Analytics).

4. Communication: Excellent verbal and written communication skills, with the ability to present data findings clearly and effectively to various stakeholders.

5. Attention to Detail: High level of accuracy and attention to detail in analyzing data and preparing reports.

6. Technical Skills: Familiarity with analytics platforms and tools (e.g., Tableau, Power BI) and experience with statistical analysis software is a plus.

7. Problem-Solving: Strong problem-solving abilities with a proactive approach to identifying and addressing issues.

8. Team Player: Ability to work collaboratively in a fast-paced environment and contribute to team goals.

Preferred Skills:

• Experience with brand management or marketing strategy.

• Knowledge of consumer behavior and market trends.

• Ability to work with large datasets and perform advanced statistical analysis.

Benefits:

• Competitive salary and performance-based incentives.

• Comprehensive health, dental, and vision insurance.

• Retirement savings plan with company match.

• Opportunities for professional development and career growth.

• Flexible work arrangements and a positive work environment.

Augmentjobs is an equal-opportunity employer and values diversity in the workplace. We encourage all qualified individuals to apply.