Lead Generation & Growth Specialist

Lead Generation & Growth SpecialistAbout the RoleWe're hiring someone who has already built a lead generation system that worked and can do it again for us.This is the core of the position.We're looking for someone who has personally owned the design and execution of a lead-generation system that consistently produced qualified sales opportunities. You should be able to explain what you built, what you personally owned, how the system worked from beginning to end, what it produced, and how you measured success.We're less interested in titles or years of experience than demonstrated results.BUI is an established, growing financial-services company with a nationwide client base. Our external wholesalers, called Marketing Representatives, currently spend too much time identifying prospects and cold calling. Your job is to change that.We want to build an internal growth engine that identifies the right financial advisors and centers of influence, determines which prospects are worth pursuing, engages them effectively, and ultimately creates more qualified opportunities for our sales team.What You'll OwnYou'll be responsible for our lead-generation system from prospect identification through sales opportunity and attribution, including:Defining and refining target audiences and ideal prospect profilesIdentifying, sourcing, enriching and segmenting prospect dataDeveloping methods to score and prioritize prospects based on meaningful signalsBuilding and optimizing outbound, digital and other acquisition campaignsCreating automated workflows for prospect engagement, nurture and follow-upIntegrating lead-generation activities with our CRM and sales processesUsing AI within workflows for areas such as research, enrichment, classification, scoring, personalization and automationEstablishing clear attribution so we know which activities are producing meetings, opportunities and revenueMeasuring conversion rates, cost per lead, cost per qualified opportunity, customer acquisition cost and other relevant performance metricsContinuously testing and improving the system based on resultsEvaluating our existing technology and determining what should be retained, integrated, replaced or addedYou'll have significant autonomy to determine how we accomplish these goals. We're looking for someone who can assess what exists today, develop the strategy, and then personally execute it.What We're Looking ForThe most important qualification is simple:You've done this before.Specifically:You have personally owned meaningful portions of a lead-generation system that produced measurable, repeatable resultsYou can clearly explain what you built versus what was handled by colleagues, agencies or vendorsYou understand how targeting, data, acquisition channels, CRM, automation, sales handoff, attribution and measurement work togetherYou're comfortable with modern CRM, marketing automation, outbound, enrichment and analytics platformsYou've used AI as part of an actual workflow or business process, beyond simply using ChatGPT or another LLM for writing, research or brainstormingYou make decisions based on data and business outcomes rather than activity or vanity metricsYou're comfortable building and executing, not simply managing vendors or developing strategyYou can work autonomously, communicate clearly and take ownership of resultsInsurance experience is not required. We can teach you our industry. We're hiring for your ability to build systems that create qualified opportunities.Our Current EnvironmentOur current technology includes Salesforce, Sales Engagement, WealthAttract, ActiveCampaign, Constant Contact, LinkedIn tools and other platforms.We're not committed to keeping everything we currently use. We need to understand what works, what doesn't, and how to improve.Part of your job will be determining what works, what doesn't, what should integrate, and what should change.About BUIBUI is a wholesale distributor of life insurance, long-term care insurance and annuities. Our clients are financial-services professionals nationwide who partner with BUI for access to leading insurance carriers, back-office support, technology, underwriting expertise and advanced planning resources.We're an established company with an entrepreneurial culture. This position will work directly with leadership and our sales team and will have meaningful influence over how we approach growth.Compensation & BenefitsBUI offers a competitive base salary plus incentive compensation based on experience and qualifications.Benefits currently include company-paid employee healthcare, short- and long-term disability insurance, and a retirement plan with a generous company match. BUI also provides the technology, tools and resources necessary to perform the position.Preparing for the InterviewPlease be prepared to discuss a lead-generation system you personally design and built.Tell us:What you built and what you personally ownedHow the system identified, acquired and qualified prospectsThe measurable results it producedHow you measured those results for improvement and refinementOne example of how you've used AI or automation within a lead-generation workflow