Lifecycle Marketing Manager (15940) Apply
Lifecycle Marketing Manager
Type: Permanent, Full-Time
Getty Images Inc. is looking for a Lifecycle Marketing Manager to join our global e-commerce team. This professional will be passionate about developing and implementing marketing programs to drive engagement and product adoption across the multiple phases of the user journey; inclusive of onboarding, nurturing, retention, and recapture. This role will work closely with cross-functional teams to analyze customer behavior, see opportunities, and implement data-driven marketing strategies to decrease customer churn.
Your Next Challenge:
- You will be part of a team of fast-paced, data-driven e-commerce marketing professionals. As a member of the team, you will have the chance to support initiatives focused on multiple phases of the customer journey. Your role will contribute to driving product adoption, engagement, and consequently growing e-commerce revenue:
- Customer Lifecycle Strategy Development:
- Build, implement, and optimize customer lifecycle programs to drive product usage, increase repurchase rates, and reduce churn.
- Conduct detailed analysis of customer data to identify retention friction points and user behavior.
- Campaign Planning and Execution:
- Develop targeted campaigns using a variety of channels, including email, social media, and on-site messaging.
- Collaborate with the creative team to craft compelling and personalized content for lifecycle initiatives.
- Customer Segmentation:
- Segment the customer base based on behavior, lifecycle stage, preferences, and other relevant factors.
- Tailor lifecycle marketing strategies for different customer segments to enhance efficiency.
- Analytics and Reporting:
- Use analytics tools to track and measure the success of marketing initiatives.
- Provide regular reports and insights to the leadership team on key engagement and retention metrics and trends.
- Cross-Functional Collaboration:
- Work closely with product, customer support, and sales teams to align marketing lifecycle efforts with overall business goals.
- Collaborate with the marketing team to ensure consistency in messaging across all customer touchpoints.
- Provide recommendations to senior leadership regarding the key priorities to address, aligned with the business goals.
What You'll Need:
- You have a bachelor's degree in marketing, business, or a related field, as well as 4+ years shown experience as a Lifecycle Marketing Manager or in a similar role.
- You have experience leading and supervising an individual contributor.
- You have a strong understanding of customer lifecycle stages, experience implementing effective strategies at each stage, with focus on e-commerce businesses and free trial programs.
- You can independently complete a project, from ideation to delivery, and can pro-actively interact with other partners at Getty Images to access resources or data.
- You have excellent analytical skills and a data-driven approach, as well as the ability to analyze customer data using tools like Google Analytics, Looker, or similar analytics platforms to derive insights and measure the effectiveness of marketing strategies.
Nice to Have:
- Marketing Automation Platforms: Proficiency in using marketing automation tools such as Eloqua, Marketo, or Pardot to craft and implement automated lifecycle marketing campaigns.
- CRM Systems: Familiarity with Customer Relationship Management (CRM) systems like Salesforce to handle customer data, segmentation, and personalized communication.
- A/B Testing Tools: Experience with A/B testing tools to conduct experiments and optimize campaign elements for better performance.
- Content Personalization Platforms: Familiarity with tools that enable content personalization, ensuring tailored and relevant messaging for different customer segments.
- Collaboration Tools: Proficient in collaborative tools such as Slack and ClickUp to streamline communication and coordination with cross-functional teams.
The starting salary range for this position at the time of posting is USD $92,000 to USD $122600 per annum. Getty Images has different ranges in different locations within the US, and this range represents the starting base pay range. Actual compensation will depend on factors including but not limited to: qualifications, geographic location, skills, experience, certification, business needs, performance, and level of responsibility along with the requirements of the position. The company reserves the right to modify this pay range at any point in the future. Getty Images is committed to the health and well-being of its employees and benefits for full-time permanent employees may include participation in the company incentive program, equity, and benefits package which is inclusive of medical, dental, vision, 401(k) match, paid company holidays and time off, and paid parental leave. Visit our career site to learn more about our career opportunities and Diversity & Inclusion commitments.
Benefits at Getty Images
Health Insurance
We provide Medical, Vision, and Dental insurance for you and your family. We partner with Meritain (An Aetna Company), and CVS Caremark to provide you with two options for medical coverage - a POS plan and an HSA-qualified (Health Savings Account) Plan. The POS plan comes with a $200 per year Getty Images contribution to an FSA account. If you enroll in the HSA plan, Getty Images will give you $1400-$2400 per year to spend on any qualified health expenses. Dental insurance is available through Delta Dental. Vision Insurance is available through VSP. All full-time employees working at least 25 hours per week will become eligible for health benefits the 1st of the month following their date of hire. Contributions to health care accounts are prorated based on the date of hire. For more information on these benefits, you may request an electronic copy of our Benefits Guide.
Time off Work/life balance is important to us
We provide a flexible time off policy. Additionally, we pay 4 weeks of fully-paid Parental Leave for new parents, with primary caregivers eligible for an additional 8 weeks of fully-paid leave.
Company Paid Holidays
Employees enjoy company-paid holidays for each of our global locations.
Disability and Life Insurance
We automatically enroll and pay for Basic Life and Accidental Death and Dismemberment Insurance (AD&D) up to 2 times your annual salary. We also provide you with fully paid Short-Term Disability and Long-Term Disability Insurance.
Employee Assistance Program
Employees have access to free, confidential assistance for everyday problems such as stress management, financial coaching, marital or family issues, substance abuse, occupational problems, and referrals for legal, childcare, and eldercare services. Employees can seek additional discounts on other wellness activities such as travel, gym memberships, and sports! Through our EAP services, employees are also eligible for 3 free counseling visits and life coaching sessions.
401(k)
Start saving for retirement! Getty Images matches up to 4% of your deferred compensation, with immediate vesting that means all of Getty Images employer match money is automatically yours with no waiting period!
Learning & growth
We value continuous learning and development to help everyone develop their skills. Enjoy mentorship, curated training & more.
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Who We Are:
Getty Images is a preeminent global visual content creator and marketplace. Through Getty Images, iStock, and Unsplash, we offer a full range of content solutions to meet the needs of any customerno matter their sizearound the globe.
Getty Images encompasses the largest and best path to market for visual creators through their premier brands including its core, Getty Images; iStock, a value offering of creative stills and videos providing a significant volume of exclusive content to small and medium-sized businesses; and Unsplash, a free offering of creative stills servicing the fast-growing and broad-based creator economy.
Help us move the world with images! Bringing award-winning imagery to everyone, Getty Images has customers in almost every country in the world, with websites in 23 languages, bringing the worlds best content to media outlets, advertising agencies and corporations, small businesses and increasingly, direct to consumers.
Getty Images works with over 516,000 contributors and image partners to provide comprehensive coverage of more than 160,000 news, sport, and entertainment events around the globe. With over 520 million assets, of which over 320 million are digitized, encompassing the latest global news, sports, celebrity, music and fashion coverage; exclusive conceptual creative images; and the worlds largest commercial archive. New content is added daily, with 8-10 million new assets added each quarter.
Getty Images offers the most exclusive and unique creative and editorial visual content globally. The breadth and quality of our content allow our customers and partners to tell their stories with greater creativity and accuracy, thereby eliciting more emotion and enabling more action. Getty Images moves the world whether the goal is commercial or philanthropic, revenue-generating or society-changing, market-disrupting or headline-driving. Getty Images offers the highest quality and most diverse visual content, based on industry-leading expertise and innovation.
Leadership Principles
As a company, we're committed to living these Principles every day. Here's how we support our mission to be the best place to work globally.
We are trustworthy, transparent, and honest
We love character, authenticity, and integrity.
We always raise the bar
Excellence is our norm; we get better through endeavor, curiosity, and speed.
We collectively bring solutions
We love debate but collaborating to solve problems for ourselves and our customers is everyones responsibility.
We care, are kind, courteous, and respectful
We will not tolerate rudeness.
We reject biased behavior and discrimination
We seek to understand biases in all forms. We call out biases and discrimination when observed and take action where responsible.
We are inclusive of different voices, perspectives, and experiences
Diversity and inclusion are never done, but we are passionate in their pursuit.
We are one Getty Images with no silos
We share goals and accountability; we and actively seek information and expertise; we make time for our peers.
We deliver on our commitments, and commercial goals
With one voice and shared accountability.
We put the customer at the heart of everything we do
We listen to, anticipate, and exceed customer needs, adapting as they evolve.
We celebrate our inclusive work environment and welcome members of all backgrounds and perspectives. Women, gender-nonbinary, people of color, LGBTQIA+ people, and people with disabilities are encouraged to apply.
Getty Images is committed to providing Reasonable Accommodations and will work with you to meet your needs. If you are a person with a disability and require assistance to search for a job opening or submitting an online application, please email RecruitingAccommodations@gettyimages.com.
Visit Getty Images at www.gettyimages.com to learn more about how the company is advancing the unique role of still and moving imagery in communication and business, and enabling creative ideas to come to life.
For company news and announcements, visit our Press Room, and for the stories and inspiration behind our content, visit Stories & Trends.
Find Getty Images on Facebook, Twitter, Instagram, LinkedIn, Pinterest and Tumblr, or download the Getty Images app where you can explore, save and share the world's best imagery.
Getty Images is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. Getty Images believes that diversity is critical to our success in moving the world with images and is committed to creating an inclusive, mutually respectful environment that celebrates diversity. We seek to hire on the basis of merit, competence, performance, and business needs.
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