Lifecycle Marketing Manager

A growing portfolio of health and wellness brands is seeking a strategic and creative Lifecycle Marketing Manager to own the end-to-end lifecycle communications strategy across multiple DTC businesses. In this role, you’ll build and execute email and SMS programs from strategy and copy through segmentation, automation, testing, and performance analysis. Your primary objectives will be to drive conversion, retention, engagement, and revenue.This is a highly hands-on role for someone equally comfortable with creative and data. You’ll write the content, build the flows, develop customer segments, run tests, and analyze results. The ideal candidate combines strong copywriting with a performance mindset and knows how to turn customer behavior and data into smarter, more personalized lifecycle experiences.What You'll OwnOwn the email and SMS strategy, calendar, and execution across multiple brandsBuild and optimize automated flows and customer journeys, from lead nurture and conversion through onboarding, retention, win-back, and reactivationDevelop segmentation and personalization strategies based on customer behavior, lifecycle stage, engagement, and purchase historyDrive retention, repeat purchase, subscription performance, and customer lifetime valueOwn the subscription lifecycle, including onboarding, engagement, churn prevention, renewal, and win-backMap customer journeys and identify opportunities to improve the customer experience and drive incremental revenueWrite compelling, conversion-focused email and SMS copyDevelop and execute A/B testing strategies across subject lines, messaging, offers, cadence, creative, and journeysMonitor performance and continually optimize campaigns and automations based on dataOwn lifecycle revenue reporting and communicate performance, insights, and opportunitiesPartner closely with Creative, Paid Media, Customer Experience, and Marketing leadership to create a cohesive customer journeyWhat We're Looking For4+ years of experience in lifecycle, retention, or email/SMS marketingStrong hands-on experience with GoHighLevel and Klaviyo requiredStrong experience building automated lifecycle journeys, segmentation, and personalizationProven understanding of retention, reactivation, subscriptions, and customer lifetime valueExcellent copywriting skills with a strong understanding of conversion-focused messagingStrong analytical skills and a test-and-learn mindsetExperience developing, executing, and evaluating A/B testsComfortable moving between strategy and hands-on executionAbility to manage lifecycle programs across multiple brands and customer segmentsExperience in DTC, supplements, health and wellness, or subscription-based businesses strongly preferred