Manager, Marketing (YSL) Apply
Job Title Manager, Marketing
Division: Luxury Products Division
Location: NY, 10 Hudson Yards
Reports To: AVP, Marketing - YSL
Who We Are
For more than a century, LOral has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beautyin terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At L'Oral Luxe our mission is to provide our consumers the best products and brand experience by making it unique. Our portfolio is composed of 21 brands including major brands, highly aspirational and multi-expert, such as Lancme, Yves Saint Laurent, Giorgio Armani and Youth to the People.
What You Will Do
Drive YSLs makeup business under guidance of AVP to increase share of market in competitive landscape with a consumer centric approach.
Drive brand growth by developing innovative strategies and go-to-market plans for both new launches and cores businesses with executional excellence.
Owning and uncovering deep consumer insights to initiate breakthrough communications and data-driven marketing.
Performing business & competitive analyses, marketing budget/financial control, and preparing presentations for top management meetings.
This role will be responsible for a subcategory within Makeup.
Job Duties And Accountabilities
In this section list the key working relationships of this role if applicable
Define the relative impact of the role by outlining key significant measurable quantities
What We Are Looking For:
We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting USApplicationAccommodation@support.lorealusa.com. If you need assistance to accommodate a disability, you may request an accommodation at any time.
Our Safe Together Plan: Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees. We must all operate with the shared responsibility for each others health & safety in mind.
LI_USA_CORP
Division: Luxury Products Division
Location: NY, 10 Hudson Yards
Reports To: AVP, Marketing - YSL
Who We Are
For more than a century, LOral has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beautyin terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At L'Oral Luxe our mission is to provide our consumers the best products and brand experience by making it unique. Our portfolio is composed of 21 brands including major brands, highly aspirational and multi-expert, such as Lancme, Yves Saint Laurent, Giorgio Armani and Youth to the People.
What You Will Do
Drive YSLs makeup business under guidance of AVP to increase share of market in competitive landscape with a consumer centric approach.
Drive brand growth by developing innovative strategies and go-to-market plans for both new launches and cores businesses with executional excellence.
Owning and uncovering deep consumer insights to initiate breakthrough communications and data-driven marketing.
Performing business & competitive analyses, marketing budget/financial control, and preparing presentations for top management meetings.
This role will be responsible for a subcategory within Makeup.
Job Duties And Accountabilities
- New Product Launches:
- Product Development: Be the voice of the US for product development by the DMI: share US strategy, point of view and needs to ensure market needs are being met
- Dimensioning: Develop forecast proposals for new product launches and PLV as well as revise forecasts in real time as plans change or trends emerge
- Go-to-market: Create and manage 360 plans for new launches and pillars ensuring all key levers are activated and cross-functional teams are hitting deliverable dates
- Work with Supply Chain + Demand to ensure consistent flow of communication from DMI with regards to delays and launch timings
- Lead deck creation on my categories for all market meetings and retailer meetings
- Portfolio Management:
- Maintain portfolio: Evaluate product performance to strategically prioritize and allocate resources for optimal ROI, identifying areas of improvement, and keeping the products aligned with the brands broader strategy (pillar focus etc.)
- Grow business: identify needs gaps, areas of opportunities to grow the brands portfolio to optimize their market performance
- Performance analysis: Analyze weekly and monthly sales data, compiling relevant commentary in a report to Senior Management identifying key opportunities and challenges within the business
- Partner with Supply / Demand to ensure stock needs are met
- DMI relationship
- Develop strong relationship with DMI counterparts.
- Partner with DMI on US centric needs inclusive of product development, shades, naming, content
- Market consumer analysis:
- Develop and analyze business data, contribute to drawing conclusions, understand and articulate category knowledge and the customer business cycle
- Conduct competitive analysis and market research
- Consumer connections
- Partner with Consumer Connection team to ensure there is synergy with overall brand marketing positioning.
- Brief CC team on PDP layout
- Brief + Partner with CC team on content needs from DMI & local shoots
- Retail Marketing
- Partner with Retail marketing team on merchandising updates, sets, eventing, etc
- Brief retail marketing team on portfolio update for each merchandising update
- Brief retail marketing team on POS content, copy, & layout for all merchandising updates
- Work with AVP to recommend strategic retail pricing for new products; recommend price increases for existing products
- Prepare Competitive Pricing Review of all product segments and major prestige brands bi-annually
- Maintain files of key competitive sampling vehicles/programs and competitive advertising and samples of new products as it applies to business segments
- Assist AVP in preparing and presenting in retailer meetings to sales/ DMI and other groups as needed
- Market visits on an ongoing basis
In this section list the key working relationships of this role if applicable
- This role will work closely with the AVP of Marketing and the other Sr. Manager of Marketing within the team
- In addition to the direct brand marketing team this role will work cross-functionally with the Consumer Connections team, Retail Marketing team, Sales team, & D2C team
- This role is responsible for being the owner of the US marketing Go-to-market strategy and liaising with all teams on defining our US specific strategy
- In addition to US team this role will work hand in hand with the Global team
Define the relative impact of the role by outlining key significant measurable quantities
- Number of direct reports: 0
- Total Staff: Team is currently made of a 1 AVP, 1 Sr. Manager, & 1 Coordinator in addition to this current role
What We Are Looking For:
- Bachelors degree
- - 3-5 years of marketing experience, preferably in the prestige cosmetics/fragrance industry.
- - Excellent written and verbal communication skills.
- - Detail-oriented with strong analytical skills. Self-motivated.
- - Proactive problem-solving skills.
- - Must be an excellent team player with collaborative mindset, the ability to build, foster and nurture relationships with members of cross-functional teams.
- - Ability to handle a fast-paced environment
- Salary Range: $100,400-143,000
- Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
- Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
- Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
- Access to Company Perks (VIP Access to LOrals Internal Shop for Discounted Products, Monthly Mobile Allowance)
- Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
- Employee Resource Groups (Think Tanks and Innovation Squads)
- Access to Mental Health & Wellness Programs
We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting USApplicationAccommodation@support.lorealusa.com. If you need assistance to accommodate a disability, you may request an accommodation at any time.
Our Safe Together Plan: Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees. We must all operate with the shared responsibility for each others health & safety in mind.
LI_USA_CORP
