Optimize existing and create new catalogue & frontline playlists; implement strategies to achieve/exceed growth, engagement, retention goals Direct and co-manage international "Always On" centralized ad campaigns, closely aligned with UMG Media planners and buyers Execute detailed, individual and multi-market programmatic analysis to understand and educate on the complexities of playlist behaviors across all consumer types, territories and global streaming partners Use consumer insights and analytics to inform effective playlisting initiatives, marketing & commercial decisions Manage multi-territory streaming campaigns, working seamlessly with key stakeholders, manage budgets and advise on on-going best practices Execute priority playlist performance reports on scheduled basis Think beyond traditional SEO (although important) to act creatively, take appropriate risks, and understand how each component in the business fits into growth Work with internal and external creative agencies to manage & allocate budgets and ad inventory to maximise effective playlisting opportunities Work with and complement UMG Music Strategies + Tactics, Global Commercial Partnerships & Consumer Marketing efforts Work with UMG Commercial Technologies to best utilize existing playlist optimization tools and be a proactive voice for creation of new tools Analyse & share the effects of playlisting and marketing initiatives while responding quickly to changes required Work with digital account leads to maximise opportunities across business partners, including, but not limited to ad inventory procurement Recommend & integrate strategies to grow playlist engagement & market share Learn & share best practices across all appropriate teams Ability to quickly grasp the position mission and breakdown goals in concrete actions Required A passion for all a wide range of music genres & styles with a focus on children's music, new release & catalogue Global view and understanding of streaming partners and international marketplace performance Proven innovative thinker with experience in marketing practices and growing & acquiring audiences