Market Director - Georgia

The Market Director serves as a pivotal strategic leader and operational cornerstone within our organization. This position drives our mission by expertly balancing technical infrastructure management, regulatory compliance, stakeholder engagement, account management, and operational excellence to deliver measurable results. The role demands both visionary leadership and practical implementation skills to transform Velatura’s mission of secure, compliant, and effective health information exchange into tangible outcomes that meaningfully enhance healthcare delivery and patient outcomes across Georgia and surrounding region. The Market Director will oversee the establishment and maintenance of comprehensive data use agreements, reciprocal support frameworks, participation terms, and appropriate enforcement mechanisms—all critical elements that build trust across the healthcare ecosystem while facilitating valuable, secure information exchange among participating entities.In addition to strategic governance and operational responsibilities, the Market Director will oversee market account management functions, personally managing key strategic accounts including major health systems and critical healthcare partners throughout the region. This role includes identifying and executing upselling opportunities, conducting strategic account reviews, and negotiating contract expansions to drive revenue growth.The Market Director is responsible for market stabilization and growth through proactive monitoring of market conditions, competitive dynamics, and client satisfaction levels to maintain strong market position and prevent attrition. This involves developing retention strategies, addressing service delivery challenges, and ensuring Velatura’s competitive advantage in the health information exchange landscape.The position requires balancing direct account management with matrix team involvement, ensuring sales targets are met, and client relationships remain strong across all accounts. The Market Director will establish performance indicators for account management activities, monitor commercial metrics, and report on market growth and stability to executive leadership, positioning this role as a key revenue driver while maintaining the strategic governance and operational excellence standards essential to mission success.Duties and ResponsibilitiesStrategic Leadership & GovernancePartner with the executive leadership to develop and implement the HIE strategic plan and operational roadmapSupport the development and refinement of governance frameworks, policies, and proceduresRepresent Velatura at key meetings, conferences, and stakeholder engagementsContribute to the development of innovative approaches to health information exchange and interoperabilityAssist in establishing and maintaining relationships with state and federal agencies, participating organizations, and technology partnersHelp identify new opportunities for growth, collaboration, and service expansionOperational Management & CoordinationParticipate in cross-functional teams to ensure alignment and integration of activities across the organization to represent regional stakeholdersProvide market insights and impact details for resource allocation and prioritization to optimize organizational performanceProvide knowledge and expertise on statewide quality program requirements and participate in continuous improvement process development, and implementation of standard policies and procedures Technical Leadership & OversightAdvocate for functionality and services that meet regional member needs Ensure alignment of available solutions align with member requirementsCollaborate with technical teams to develop and implement interoperability solutionsStay informed about emerging technologies, standards, and best practices in health information exchangeStakeholder Engagement & Relationship ManagementCollaborate, cultivate, and maintain positive relationships with participating healthcare organizations, providers, QHIN’s, health information networks, and other stakeholdersLead stakeholder outreach and education initiatives to drive participation and adoptionFacilitate consensus building among diverse stakeholder groups with varying interests and prioritiesDevelop and maintain partnerships with relevant government agencies, associations, and industry groups Compliance & Risk ManagementEnsure HIE operations comply with relevant state regulationsStay current with evolving regulatory requirements and industry standardsWorks with legal counsel to review and negotiate participation agreements, business associate agreements, and other contracts Note: This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required of the employee for this job. Additional duties, responsibilities, and activities may be assigned.Required:Bachelor’s degree in Healthcare Administration, Public Health, Information Technology, Business Administration, or related field7+ years of progressive leadership experience in healthcare, health IT, or health information exchangeExperience with Trusted Exchange Framework and Common Agreement™ (TEFCA), Qualified Health Information Networks (QHINs), or health information exchangesUnderstanding of healthcare interoperability standards, frameworks, and technologiesDemonstrated ability to manage multiple priorities and projects simultaneously  Strong communication and presentation skills with ability to explain complex concepts clearly Georgia-Specific Knowledge:Established professional network within Georgia healthcare communityFamiliarity with Georgia’s healthcare landscape, including key providers, payers, and policy initiativesUnderstanding of Georgia's Medicaid program and related health IT initiativesKnowledge of rural healthcare challenges and interoperability issues specific to GeorgiaAwareness of Georgia-specific privacy regulations that impact health information exchangeCandidate must reside in Georgia Preferred Qualifications:Direct experience working with or for a Health Information Exchange (HIE), TDSO, or Qualified Health Information Network (QHIN)Previous experience in a deputy director or senior leadership role preferred with proven success in maintaining relationships, building collaboration, and revenue creationDemonstrated track record managing complex healthcare IT programs or initiatives in with established relationships in a state's healthcare ecosystemComprehensive understanding of healthcare interoperability standards (HL7, FHIR, IHE profiles, C-CDA)Experience with healthcare data governance, including privacy and security frameworks (HIPAA, HITRUST)Knowledge of EHR systems and integration approaches commonly used in Georgia healthcare organizationsUnderstanding of public health reporting requirements and interfacesExperience working with state government agencies on healthcare IT initiativesBackground in healthcare quality improvement or value-based care programsExperience managing during organizational growth and market expansion Working EnvironmentFull-time position with flexible working hours (Monday through Friday, 8:00 AM to 8:00 PM ET).Occasional travel (up to 25%) may be required to attend conferences and industry events to stay up-to-date on market trends.