Marketing Analyst (SEO)

Marketing Analyst 3Locations: Chicago, Dallas, Peoria, Broomfield, Cary 12 months (Possibility of extension)Position’s Contributions to Work Group: - This role will be responsible for ensuring our websites are search and AI generative engine-friendly, scalable, and aligned with SEO & GEO best practices across multiple websites, regions and business units.- The candidate will present SEO requirements and recommendations to developers and business unit partners, and scope and execute SEO improvement projects.- The candidate will be required to consult with and provide education about the benefits and strategy behind SEO & GEO to diverse audiences across a highly matrixed organization.Typical task breakdown:- Partner with web development, UX, and business partners to integrate SEO into site builds, migrations, maintenance, redesigns and retirement.- Work with a variety of business partners to identify and explain SEO & GEO strategies and deliver actionable insights.- Leverage SEO tools (e.g., BrightEdge, Oncrawl, Siteimprove) and analytics platforms (Google Analytics 4, Google Search Console, Tableau, Looker Studio, Big Query, etc.) for insights and monitoring.- Monitor site health, crawl stats, and index coverage via Google Search Console and Bing Webmaster Tools.- Create dashboards and reports to communicate performance and opportunities to team and stakeholders.- Document SEO/GEO measurement and reporting best practices and processes- Develop and provide technical requirements and recommendations for enterprise-level technical SEO & GEO strategies across global web properties.- Lead site audits (both in QA & production) and/or leverage third party site audits to identify crawl, indexation, and performance issues and provide actionable recommendations.- Manage the requirements, testing, validation and implementation of redirects, partnering with business partners and development teams.- Consult and provide requirements for testing and validation of robots.txt files, canonical URLs, XML sitemaps, hreflang implementation and other technical SEO needs in QA and production environments.- Consult and provide requirements and recommendations for site architecture, internal linking, and URL structures.- Ensure compliance with Core Web Vitals and mobile-first indexing.- Troubleshoot technical SEO issues, identify solutions and provide impact reports, sometimes at a quick pace.- Stay ahead of algorithm updates, emerging technologies, and industry trends, such as the impact and evolution of AI- Develop and enforce SEO governance, standards, and documentation.- Provide SEO & GEO training & education to applicable audiencesInteraction with team: - Team consists of ecommerce organization. Working end to end ecommerce.- Working with other search teams (marketing and Brand and platform teams)- Interactions with BU to coordinate with them as well.- Cross functional role.Education & Experience Required: - 5-7 years related experience required if no degree.- Degree in marketing with 4 years’ experience in this capacity.Required Technical Skills (Required)- 5+ years of experience in SEO, preferably in a large enterprise and/or global environment across a highly matrixed organization with cross-functional teams.- Experience leading through influence across different levels of the organization- Experience with international SEO, hreflang implementation, and multilingual site structures.- Ability to simplify and explain complex topics to non-SEO / GEO audiences- Excellent analytical, problem solving, communication, and project management skills.Technical Qualifications: - Deep understanding of enterprise-level analytics tools (e.g., Google Analytics 4 (GA4)), Google Search Console, Tableau, Looker Studio, APIs, Big Query, etc.- Proficiency in SEO tools (e.g., Oncrawl, BrightEdge, Siteimprove, Screaming Frog, SEMrush).- Understanding of web performance tools (e.g., Lighthouse, PageSpeed Insights).- Strong understanding of HTML, CSS, JavaScript, and CMS platforms (e.g., Adobe Experience Manager, eCommerce, Product Information Management (PIM)).