Marketing Assistant

About the CompanyOur client is an established importer and marketer of premium food and beverage products, headquartered in northern New Jersey. The company sells a well-known branded portfolio through U.S. retail and works in an energized, results-oriented team environment. Its success rests on an uncompromising approach to its products, consumers, customers, partners, community and employees.About the RoleThe Marketing Assistant reports to the Senior Brand Manager and provides administrative, operational and creative support to the Marketing Department. You will work side by side with the Senior Brand Manager to plan, execute and optimize campaigns for a consumer packaged goods (CPG) portfolio. This is a support role: you will be the organized, dependable partner who keeps projects, agencies and deadlines moving. Internships, university projects and introductory agency or CPG experience are valued.What You Will DoAnalyze market research and sell-out data (such as NielsenIQ, Circana and retail panels) to spot consumer trends, competitor moves and shelf-space opportunitiesSupport the setup, execution and evaluation of consumer research, including focus groups, usage surveys, taste tests and panel studiesMaintain the monthly, quarterly and annual marketing calendars so multi-channel campaigns stay aligned with company goalsHelp evaluate campaign performance against core KPIs and outline data-driven adjustmentsServe as the daily point of contact for creative and media agencies, keeping social calendars, paid media plans and influencer briefs on scheduleCoordinate PR activations, monitor the brand’s LinkedIn presence, and manage logistics for brand partnerships and consumer eventsKeep the production pipeline moving for above-the-line and below-the-line communication assetsHandle planning and administrative logistics for trade shows, category exhibitions and consumer activationsMonitor the creation and revision workflow for packaging renovations, new product labels, print ads and point-of-sale materialsWork with graphic design agencies to make sure designs respect brand guidelines and meet manufacturing deadlinesWhat You BringBachelor’s or associate degree in marketing, communications, business, economics or a related analytical field1 to 3 years of relevant experience (marketing internships, university projects, or introductory agency or CPG experience all count)Comfort working with basic datasets and spreadsheets (Excel or Google Sheets, formulas and charts)Excellent written communication and strong organizational habitsA detail-oriented, multitasking mindset that thrives in a collaborative, fast-paced commercial environmentEagerness to learn the mechanics of retail distribution, shelf presence and consumer behaviorA team-player attitude and comfort in a support roleA strong customer service orientation and the ability to build relationships internally and externallyHybrid schedule, 3 days in office, 2 remote. Office is in Bergen County, NJ