Marketing & Branding Manager

Marketing & Branding ManagerMarketing · Branding · StrategyLead U.S. brand strategy for Our Client’s own-brand portfolio across Supplements, Health & Wellness and CPG.Location: United States · West CoastEmployment: Full-timeWorking Model: Hybrid / RemoteKey Focus Areas:U.S. Brand Strategy · Budget Ownership · Agency Management · Cross-channel Growth · CPG / SupplementsKey ResponsibilitiesOwn U.S. brand strategyDefine positioning, localization and audience growth paths for Our Client’s own-brand portfolio.Drive end-to-end campaignsLead campaigns from planning and creative direction through to channel execution across social, PR, influencers and retail.Own the brand marketing budgetPlan spend, track ROI and deliver measurable brand-awareness outcomes.Lead cross-channel coordinationAlign Amazon, Costco, Target and DTC channels to create a unified brand experience.What We’re Looking ForRequired5+ years of brand marketing experience in CPG, Supplements or Health & WellnessProven track record of building brands in the U.S. marketHands-on experience owning and managing a brand marketing budgetBased in the U.S. with deep cultural fluency in U.S. consumer behaviorPreferredBig-brand or 4A agency background running U.S. campaignsU.S. retail partnership experience, including Costco, Target, etc.Based on the U.S. West Coast, preferably California or WashingtonCross-border team or international HQ experienceCompany: Our ClientLocation: United States, West CoastType: Full-time, Hybrid / Remote