Job role : Marketing Cloud Developer
Location : Maryland

The Salesforce Marketing Cloud Developer will support the continued growth of the Salesforce Marketing
Cloud (SFMC) solution. This role will be responsible for, but not limited to, gathering requirements,
configure/build/customize and support the Salesforce Marketing Cloud application while guiding the
overall direction of our Marketing Cloud instance. This role will focus on the development of email
communications leveraging Content Builders tool, HTML and CSS where necessary in partnership with
our CRM team.
RESPONSIBILITIES:
Partner with Product Owner to review business requirements to design and develop solutions to
meet communication objectives
Design, build, test and send emails in SFMC
Understanding of nurture program functionality, capabilities and build upon request
Segment and analyze SFDC and other prospect databases to target campaigns and provide
targeting recommendations
Application of tracking on all marketing automation tactics
Reporting on marketing automation programs to highlight opportunities for enhancement to
improve metrics & KPIs.
Perform testing of emails, campaigns, pages, and data as needed and on time
Assist with SFMC data hygiene and system maintenance
Prepare and import lists into SFMC
Assist with marketing automation-specific troubleshooting requests as submitted
Provide recommendations on customer journey and communication best practices.
Build and maintain marketing automation campaigns that nurtures prospects through email and
form template creation, landing page development, list segmentation, scoring
Develop reporting and dashboards to communicate campaign and marketing effectiveness
Interpret and translate metrics into insightful analysis to drive change and campaign
performance
Provide support for Salesforce and Marketing Cloud data integrations
Work with mulesoft integrations with LMS D2L and SIS PeopleSoftCampus Solution, AWS RedShift.
Document solution and architecture decisions
Assist in monthly feature releases
MINIMUM QUALIFICATIONS, EDUCATION, KNOWLEDGE, SKILLS, AND ABILITIES:
Education
Bachelor's Degree in related field or equivalent work experience.
Skills & Knowledge
Ability to operate in a complex, rapidly changing environment while adhering to tight schedules
and budgets
Out of the box thinking for solutions and ideas in the email channel
Must have good understanding of the methodologies for email campaign management including,
but not limited to, campaign set up, coding, importing data, validating, optimization,
segmentation, testing, deployment, tracking, reporting, and monitoring.
Must have extensively used Journey Builder to design and automate responsive multi-channel
campaigns.
Extensive understanding of email marketing best practices, inbox deliverability and CAN-SPAM
laws.
Understanding of CRM concepts and email communications best practices
Basic knowledge of SQL queries API concepts a plus
Must have knowledge of email best practices including subject lines, messaging, segmentation,
list management, deliverability.
Knowledge of Adobe Creative Suite a plus
Strong problem-solving skills
Act independently on routine assignments or projects
Able to communicate professionally, both oral and written
Plan, organize and multi-task to complete assignments in an efficient manner
Ability to work in cross-functional teams with a solution-focused mindset and positive attitude.
Must be a team player.
Strong interpersonal skills and a demonstrated track record of enabling repeatable processes,
driving advancement in quality, and collaborating within a matrixed organization in a responsive
and productive manner
Excellent communication skills
Experience
A minimum of 3 years/preferably 5 years of experience in Salesforce Marketing
Cloud/ExactTarget with a proven track record of consistently exceeding performance goals.
Experience creating automated or drip marketing campaigns that include email marketing
required.
Experience designing, developing, executing, and maintaining email marketing campaigns with
an emphasis on Email Studio, Journey Builder, Data Extension, Automation studio, Trigger
sends, Content Builder, Contact Builder.
Experience with developing email templates and dynamic content using HTML and AMP
Script.
Experience creating responsive emails.
Experience in supporting end-users, requirements gathering and documentation
Experience with list segmentation and working with large data sets
Experience in performing email QA testing to validate email rendering and deliverability across
different devices and applications, using tools such as Litmus and Return path.
Must have created User-Initiated and Triggered Automations like Data Extract, Filter, Import
and Transfer File, Refresh Group, Query, Wait Activity and Send Email using Automation
Studio.
Experience with Data Extensions and SQL Queries a plus
Experience working on optimizing campaigns through A/B testing and multivariate testing.
Experience in developing scalable front-end user interfaces using HTML, CSS, JavaScript,
JQuery and Angular JS.

Worked extensively on Landing Pages and Microsites.
Worked on email reporting and tracking, recommended improvements, enhancements, and
testing strategies for future programs.
Google analytics experience required.
Certifications
Salesforce Certified Marketing Cloud Consultant - OR -
Salesforce Certified Marketing Cloud Email Specialist