Marketing Cloud Lead

This role will bridge business objectives and technical execution, establishing scalable solutions, development standards, platform governance, and best practices across the Marketing Cloud ecosystem.

Key Responsibilities

• Serve as the technical lead and subject matter expert for Salesforce Marketing Cloud initiatives.
• Architect scalable SFMC solutions that support current business needs and future growth.
• Provide hands-on technical leadership across Journey Builder, Automation Studio, Mobile Studio, Email Studio, and Audience Builder.
• Translate complex business and marketing requirements into end-to-end technical solutions.
• Design and develop personalized communications using AMPScript, SSJS, SQL, HTML, and dynamic data extensions.
• Architect and support integrations using APIs, Marketing Cloud Connector, Data Cloud, and other Salesforce ecosystem technologies.
• Evaluate existing SFMC architecture and establish scalable frameworks to enhance platform capabilities, performance, and maintainability.
• Establish and maintain development standards, design principles, testing methodologies, design patterns, UI standards, and development procedures.
• Design and operationalize engagement frameworks, workflows, and communication capabilities.
• Provide platform governance across business processes, development practices, integrations, and overall solution quality.
• Lead end-to-end technical delivery, including requirements gathering, solution design, development, testing, deployment, and production support.
• Ensure enhancement requests and user stories are properly groomed, clarified, and technically defined before development begins.
• Conduct code and solution reviews and provide technical guidance and feedback to development teams.
• Develop scenario-based test cases to support automated testing and solution quality.
• Participate in estimation, scoping, and delivery planning for new development initiatives.
• Partner closely with business stakeholders, marketing teams, developers, and other cross-functional teams.
• Assess the downstream and upstream impact of new requirements, integrations, and technology changes.
• Create and maintain technical documentation, including solution designs, architecture diagrams, process flows, and system documentation.
• Identify opportunities to use AI and automation to streamline processes, improve productivity, and accelerate issue resolution.
• Support production teams with timely troubleshooting and technical guidance.
• Perform other duties as assigned.

Required Experience

• 7+ years of Salesforce Marketing Cloud experience.
• 7+ years of hands-on experience with Journey Builder, Automation Studio, Mobile Studio, Email Studio, and Audience Builder.
• 7+ years of development experience using AMPScript, SSJS, SQL, and HTML.
• 6+ years of experience with SFMC architecture and solution design.
• 6+ years of experience with APIs, integrations, and Marketing Cloud Connector capabilities.
• 4+ years of experience with Salesforce CRM or related Salesforce ecosystem platforms.
• Strong understanding of multi-cloud architecture and integrations.
• Experience designing scalable enterprise solutions while accounting for platform limitations, performance, maintainability, and future growth.
• Traditional full-stack development background, ideally with .NET or similar technologies.
• Experience assessing the impact of Salesforce changes across upstream and downstream systems and business processes.

Preferred Qualifications

• Salesforce Marketing Cloud Administrator Certification.
• Salesforce Marketing Cloud Developer Certification.
• Experience with Marketing Cloud Next.
• Experience with Data Cloud and broader Salesforce ecosystem integrations.

Education

• Bachelor's degree or equivalent professional experience.

Skills & Competencies

• Strong Salesforce Marketing Cloud architecture and development expertise.
• Excellent technical problem-solving and analytical skills.
• Ability to translate complex business requirements into scalable technical solutions.
• Strong understanding of Salesforce and Marketing Cloud best practices.
• Proven ability to design and implement new technical processes and frameworks.
• Ability to manage multiple priorities and meet deadlines in a fast-paced environment.
• Strong organizational and documentation skills.
• Excellent written and verbal communication skills.
• Ability to communicate effectively with both technical and non-technical stakeholders.
• Collaborative team player who proactively provides technical guidance and support.
• Ability to critically evaluate information from multiple sources, resolve conflicting requirements, and identify underlying business needs.