Marketing Coordinator Apply
The Marketing Coordinator supports the organizations priorities related to market and customer research and trade show preparation and execution. Both an analytic and creative mindset are necessary. Requires self-motivation, high energy and curiosity to assist the organization in gathering market and customer intelligence and delivering events that build business relationships, generate excitement, grow sales, and amplify brand awareness.
This role is hybrid - Bolingbrook Wi-Tronix Corporate Office
Marketing Analysis (25%)
- Know our competitors: perform qualitative and quantitative market analysis to inform product and company marketing trends
- Interpret gathered data; find patterns and trends in analyzed data
- Foster relationships (globally) with industry trade associations, editors, and magazine to optimize booth and brand positioning in the market space
- Create unique customer experience: plan, budget and delivery a unique customer experience celebrating relationship milestones as part of customer advocacy
Trade Shows/Events (40%)
- From beginning to end lead and project manage trade shows, industry events and Wi-Tronix user conference to include: press releases, promotion, booth setup, staff coordination (travel, defined attire, roles and responsibility assignments), speakers, sell sheet coordination
- Experience to Remember: create clear messaging on Wi-Tronix premium brand, unique promotional engagement and having the right brand experts in the right location optimizing selling with story
- Deliver to Funnel: upload critical prospect and customer data within the marketing funnel for outreach campaign
- Identify opportunities for industry-relevant conferences for the organization to attend
Executive thought leadership & execution (20%)
- Assist CEO with social media brand, curating content that will leverage his name as a thought leader in the industry.
- Host weekly knowledge extraction meetings with Wi-Tronix CEO and discuss current industry events, trends, etc.
- Curate social media content to post from Larry's personal LinkedIn account, including new content and shared content.
- Additionally, create one larger project per month, including either a long-format blog, webinar, podcast, etc., based on CEO availability.
- Work with internal Wi-Tronix marketing team to market event and gain traction.
Personal Development (15%)
- Develop and maintain depth of relevant Wi-Tronix domain knowledge, market, and competitive positioning
- Commit to continuous learning and development of subject matter area
Qualifications
- Bachelors degree in a related field, or 2+ years equivalent work experience
- 1+ years of trade show/event planning/coordination experience required
- Excellent analytical and project management skills
- An ability to multitask and perform under tight deadlines
- An ability to research and synthesize information for use in strategic product decisions
- Strong verbal and written communication skills
- An efficiency mindset demonstrated through processes and tools ideas and experience
- An agile mindset and the willingness to apply agile concepts to the sales process
- A background in working with agile development processes, a plus
EEOC Statement
Wi-Tronix is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: Wi-Tronix is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Wi-Tronix are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, work authorization status, association to anyone in a protected class or disability, perceived or otherwise, or any other status protected by the laws or regulations in the locations where we operate. If you have a disability or handicap and would like us to accommodate you in any reasonable way, please inform your recruiter so that we can discuss the appropriate alternatives available.
If you have a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact Michele Hughes or hrhelp@wi-tronix.com for assistance.
Wi-Tronix does not accept and will not review unsolicited resumes from recruiters and/or search firms.
Job Type: Full-time
Pay: $54,145.00 - $65,304.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Professional development assistance
- Referral program
- Tuition reimbursement
- Vision insurance
Experience:
- Trade Show Coordination: 1 year (Required)
Ability to Relocate:
- Bolingbrook, IL 60440: Relocate before starting work (Required)
Work Location: Hybrid remote in Bolingbrook, IL 60440
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