At MetroWall, we hold our values close to heart, with respect being the cornerstone of our interactions. We believe that fostering a respectful environment not only enhances collaboration but also drives innovation. Overcoming obstacles is part of our journey, and we view challenges as opportunities to grow and improve. By embracing these challenges, we consistently strive to exceed expectations, delivering exceptional results and setting new standards in our industry. Together, these values create a culture of excellence and continuous improvement. Alignment with these values is critical to the success of any employee at MetroWall. About the Role The marketing coordinator’s role contributes to building brand awareness and community, attracting new customers, and strengthening relationships with existing customers. Lead the coordination and execution of social media and email marketing efforts, including content creation, scheduling, community engagement, and performance tracking across all digital platforms. Support event planning and execution, as well as day‑to‑day coordination of activities related to our NYC showroom. Additionally, assist with maintaining and updating our Customer Relationship Management (CRM) system to ensure data accuracy and support outreach initiatives. Social Media Own the development and management of content calendar including social media posts, blog posts, and email campaigns. Own posting function and evolution of all social media channels, including Instagram, Facebook, LinkedIn, YouTube, Pinterest Recommend and launch other relevant platforms to build brand awareness, engagement, and marketing qualified leads. Create/proof-read social media, blog, and email content to ensure accuracy and consistency with brand voice and positioning. Help oversee content map with Marketing Manager Showroom/Event Coordination Assist Vice President, Marketing with the management of the NYC showroom, including the development and execution of events to drive traffic and a strong brand experience. Coordinate events designed to engage with customers and support sales. This includes maintaining an event calendar, coordinating all event related items and conducting post event surveys/analytics. Own the development and management of event calendar including creation of unique events, execution of events, promotion, customer feedback, and integration with CRM system. Ensure the showroom reflects the brand and showcases products effectively Work with VP of Marketing to develop a showroom strategy and align showroom with broader marketing campaigns for synergy Help track showroom performance and management of consumables Prepare and deliver performance reports identifying successes and opportunities for improvement. Be primary point of contact onsite for NYC showroom, including organization, scheduling, and coordination of the space to support Sales and Marketing initiatives, while delivering an exceptional brand experience. Work with Marketing team to develop and capture strong photo/video content for promotional purposes. Support other marketing initiatives as needed. CRM Data Administration Perform ongoing analysis and enhancement of Customer Relationship Management (CRM) system, including database management and data integrity. Ensure data is accurate, up-to-date, and consistent across systems for accurate segmentation and targeting. This includes lead/deal, organization and people records. Generating reports and dashboards to analyze performance and trends Generate weekly, monthly, quarterly and annual sales and marketing reports to provide accurate intelligence to support business strategy and performance. Tailoring the CRM to meet the company's needs and training team members as needed. Maintaining SOP’s related to CRM use and maintenance. Sample and Promotional Items Coordination Coordinate the production of product samples and sample boxes for the sales team and showroom. Oversee the production of promotional materials for MetroWall to ensure sales team and the showroom have an ample supply. Maintain inventory tracking and re-ordering as needed to support sales team and showroom. Qualifications Bachelor’s degree or higher in Marketing or similar 3+ years’ experience in Marketing, social media, Event Coordination Database Management In depth knowledge of marketing tools and tactics Ability to commute to New York City 1-2 days per week and attend evening events (8-10 per year) Familiarity with online marketing strategies and how to implement these strategies Strong project management, multitasking, and decision-making skills Metrics-driven marketing mind with eye for creativity Strong written and verbal communication skills Office/ NY Showroom Additional Responsibilities Work willingly with all members of the MetroWall team to deliver a level of customer service that exceeds the expectations of our customers Assist with additional tasks as required and at the request of management #J-18808-Ljbffr