Marketing Coordinator

Apartment Services, Inc. – Hunt Valley, MD
Full-Time | Office & On-Site Property Visits Required | May Travel Between Properties

Job Overview: Apartment Services, Inc. is seeking a motivated and detail-oriented Marketing Manager to execute and coordinate marketing, advertising, and on-site branding initiatives across our communities. This role supports leasing performance and occupancy goals by translating marketing strategy into day-to-day action. The Marketing Manager serves as a primary point of contact for marketing execution, digital presence, promotional coordination, and reporting, working closely with the Director of Marketing and on-site teams.

Key Responsibilities:

• Coordinate and facilitate Open House weekends, leasing promotions, and marketing events
• Execute the creation and distribution of marketing collateral, flyers, print ads, and promotional materials
• Coordinate model décor updates, mini-model installations, and leasing office refreshes
• Assist site teams with marketing-related tasks as needed
• Manage promotional product inventory, ordering, and distribution
• Coordinate signage updates and replacements as approved
• Perform audits and corrections of internet advertising listings
• Manage community website updates, content changes, and SEO execution
• Coordinate and schedule social media content and resident event promotions
• Communicate with photographers and videographers for media updates
• Review and gather invoices and supporting documentation for Accounts Payable
• Assist with market surveys, competitor research, and data collection
• Support RentMax pricing execution and report trends and insights to the Director of Marketing
• Help develop and implement marketing strategies for low-occupancy communities
• Conduct quarterly site visits to assess on-site marketing effectiveness and competitive positioning
• Communicate with advertising vendors and marketing partners to ensure quality and alignment
• Track marketing costs to ensure activities remain within approved budgets
• Coordinate implementation of new marketing software tools and site updates
• Prepare and distribute weekly marketing and leasing reports
• Send company-wide communications, including Casual Friday and recognition emails
• Provide marketing tools, resources, and guidance to on-site teams
• Leverage CRM and sales tools to improve leasing follow-up and efficiency
• Partner closely with the Director of Marketing on branding, revenue, and occupancy initiatives
• Support Leasing and Operations teams with responsive marketing solutions
• Perform other related duties as assigned

Qualifications:

• Strong verbal and written communication skills
• Highly organized with strong attention to detail
• Creative mindset with a strong focus on execution
• Ability to analyze data and clearly communicate insights
• Sound decision-making skills aligned with company vision
• Excellent interpersonal and collaboration skills
• Proficient in Microsoft Office Suite; Yardi and CRM experience preferred

Requirements:

• Bachelor’s degree in Marketing, Business, or a related field preferred
• Minimum of 2–3 years of marketing experience
• Experience in multifamily, real estate, or service-based industries preferred
• Prolonged periods of sitting and working on a computer
• Ability to lift up to 20 pounds as needed
• Valid driver’s license required; travel between properties may be required

Benefits Offered:

• Medical, Dental, and Vision Insurance
• Flexible Spending Account (FSA)
• 401(k) with Company Match
• Life Insurance
• Short- and Long-Term Disability Coverage
• Transportation Allowance
• Rental Discount Program (more information available at interview)