Marketing Coordinator

Company DescriptionIT Network Solutions is a managed IT and cybersecurity services provider. We are looking for a hands-on Marketing & Demand Generation Coordinator who can plan, execute, and manage marketing campaigns from start to finish, with a strong focus on generating qualified leads and first-time sales appointments.This role combines digital marketing, paid advertising, content creation, email marketing, direct mail, website updates, and lead generation. The ideal candidate is creative, organized, comfortable working independently, and focused on measurable business results, not just marketing activity.IMPORTANT: This is a full-time, fully in-person position in South Brunswick, New Jersey. Remote and hybrid work are not available for this position.Transportation: A valid driver's license and reliable personal vehicle are required for the daily commute and occasional local marketing errands.Compensation: $45,000–$47,000 per yearBenefits:Health insurancePaid time offPaid sick timeKey ResponsibilitiesPlan and execute marketing campaigns across digital and direct-mail channelsCreate, launch, and optimize paid advertising campaigns across platforms such as Facebook, LinkedIn, and GoogleCreate social media posts, blog posts, newsletters, and marketing materialsCreate and manage email marketing campaignsCreate, prepare, and manage direct-mail campaigns, including printing, packaging, mailing, and coordination with vendors when neededDesign brochures, postcards, mailers, and other promotional materialsCreate and publish campaign landing pagesMaintain marketing calendars and campaign schedulesUpdate website content and promotional materialsTrack campaign performance, leads, conversions, and resultsMaintain CRM marketing lists and lead trackingSupport website SEO, GEO, and AI search visibilityWork closely with sales to develop and optimize campaigns focused on generating qualified leads and first-time appointmentsTest new marketing ideas, messaging, offers, and channelsQualifications2+ years of hands-on marketing experienceExperience planning and executing marketing campaigns from start to finishHands-on experience working inside at least one major paid advertising platform, such as Meta Ads Manager, LinkedIn Campaign Manager, or Google Ads, with experience creating, launching, monitoring, or optimizing campaignsMust be comfortable working in a small, fully in-person office environment and independently managing day-to-day marketing responsibilitiesStrong writing and content creation skillsExperience with email marketing platforms and CRM systemsExperience with website editing and landing pagesWorking knowledge of marketing analytics and campaign performance metricsAbility to develop creative marketing ideas and test new approachesUnderstanding of how marketing supports lead generation and salesBachelor's degree in Marketing, Communications, or a related field preferred* This is not a graphic design position. The role is focused on marketing execution, lead generation, campaign management, and measurable results.