COMPETENCIES:

• Proven experience in digital marketing with a focus on Google Ads, Amazon Ads, and Facebook/Instagram Ads.
• Expertise in SEO best practices, including keyword research, content optimization, and backlink strategies.
• Knowledge of website optimization techniques is necessary
• Experience in Google Analytics and Google Tag Manager
• Design capabilities- Adobe illustrator, Photoshop, Canva
• Proficiency in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro).
• Creative mindset with the ability to develop compelling content that resonates with the target audience.
• Strong communication and teamwork skills.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Self-starter with ability to work both independently and collaborate with all levels of the organization.
• Must be grammatically proficient with a strong skill in creative writing.
• Detailed knowledge of photography, videography, and editing best practices.
• Ability to meet deadlines and on a daily basis and multitask in a fast-paced environment.

PREFERRED and REQUIRED QUALIFICATIONS:

Education: Associates Degree and/or relevant work experience preferred

Experience and/or Training: 2-3 years' experience with Google Ads required, Amazon ads, Website Optimization required, Ad design

Licenses/Certificates: No requirements

Technology/Equipment: Wordpress, Adobe Creative Suite, Google Ads, Amazon Ads, Various Social media platforms

PHYSICAL and MENTAL DEMANDS:

• This position spends most of the time sitting and sometime walking through the plant environment.
• It is necessary for this position to occasionally climb stairs throughout the day.
• 15 lbs. occasional lifting.
• Manual dexterity is required to perform normal day to day functions.
• Must demonstrate patience to successfully work through frustrating challenges and always present oneself in a calm, professional manner.
• Ability to wear appropriate personal protective equipment.