MARKETING DIRECTOR / HEAD OF MARKETINGPizza Hut SingaporeReports To: General ManagerTeam Size: 7 (including Food Innovation)Company OverviewPizza Hut Singapore is the #1 pizza delivery brand, with over 45 years of heritage and a dominant market position. But leadership today doesn’t guarantee relevance tomorrow.We operate in a fast-evolving, highly competitive landscape—competing not just with QSR players, but with digitally-driven brands and food platforms that are redefining convenience, value, and customer expectations.We are now focused on winning the next phase of growth—through stronger menu innovation, sharper value propositions, and becoming a truly digital-first brand. Our e-commerce platforms and loyalty programme are critical to driving customer acquisition, frequency, and long-term engagement.This role is for a builder, not a caretaker—someone who can move fast, think commercially, and use data and creativity to keep the brand relevant and growing.Position OverviewThis role is not just about marketing—it is about driving commercial growth for the brand.The Marketing Director will lead end-to-end marketing strategy across brand, digital, CRM, and menu innovation to deliver sales growth, customer acquisition, and retention. Given our strong focus on delivery and e-commerce, this role requires a highly agile, hands-on leader who thrives in a fast-moving environment and can translate data into decisive action.The ideal candidate combines strategic thinking with executional excellence, and brings deep expertise in digital performance marketing, CRM/loyalty, and menu-led growth strategies.Key Responsibilities1. Drive Growth & Commercial ResultsOwn marketing’s impact on sales, transactions, and market share Execute growth strategies across delivery, dine-in, and digital channels Unlock new consumption occasions 2. Digital, CRM & Performance MarketingLead digital across app, web, and aggregators Drive acquisition, engagement, and retention via CRM/loyalty Optimise media spend and performance marketing ROI Use data to improve targeting and conversion 3. Menu Strategy & InnovationLead menu pipeline with Food Innovation team Ensure products are commercially viable and operationally executable Align product launches with campaign calendar 4. Brand & Campaign LeadershipStrengthen brand relevance, especially with younger audiences Lead integrated campaigns and partnerships Build cultural relevance and brand buzz 5. Budget & ROI ManagementOwn marketing budget with clear ROI focus Track, optimise, and reallocate spend dynamically 6. Data & Performance AnalyticsDrive decisions through data and insights Track KPIs: sales, traffic, conversion, retention, ROI 7. Team LeadershipLead and develop a high-performing team Stay hands-on in execution Build a culture of speed and accountability 8. Stakeholder ManagementPartner across Operations, Finance, IT, and Supply Chain Align with franchisor and manage agencies effectively RequirementsDegree in Marketing, Business, or related field (MBA is a plus) 10+ years of marketing experience, with 5+ years in leadership Background in QSR, FMCG, e-commerce, or similar high-volume businesses Key StrengthsStrong commercial and growth mindset Deep expertise in digital, CRM, and performance marketing Data-driven and execution-focused Proven track record in delivering ROI Strong leadership and stakeholder management What Success Looks LikeSustained sales and transaction growth Stronger digital and CRM performance High-impact campaigns with measurable ROI Relevant, demand-driving menu innovation How to ApplyIf you are keen to be part of a fast-growing, dynamic F&B organisation, we would love to hear from you. Please submit your updated resume via the application link. Only shortlisted candidates will be notified.