Job Title: Marketing Director (Franchise Digital Strategy and Content)

Job Overview for Marketing Director: We’re looking for a dynamic Marketing Director to oversee the strategy, management, and growth of our company’s digital presence, focusing on our website, creative content, and overall digital marketing initiatives. This role requires a seasoned professional with experience in developing engaging content, implementing SEO/SEM strategies, and collaborating cross-functionally (including with our Franchisees) to elevate brand visibility and customer engagement.

Rewards for Marketing Director:

• Competitive starting salary based on experience
• Annual incentive plan
• Great benefits & paid time off
• Nice corporate office in Carmel, IN
• Able to work remotely at times
• An established national company in business 36 years
• Industry best customer program

Responsibilities of Marketing Director:

1. Website Strategy and Management
• Oversee the design, content, and technical maintenance of the company website, ensuring optimal user experience, accessibility, and alignment with branding and business goals.
• Develop and execute strategies to increase website traffic, lead conversion rates, and customer engagement.
• Monitor website performance metrics and provide actionable insights for continuous improvement.
2. Content Creation and Management
• Lead content strategy to create high-quality, engaging, and on-brand content across digital channels (website, blogs, social media, email campaigns, etc.).
• Collaborate with internal teams and external partners to produce a range of content, including articles, infographics, videos, and case studies, that aligns with the company’s value proposition and marketing goals.
• Ensure all content is SEO-optimized, accessible, and meets brand guidelines.
3. Digital Marketing Strategy and Execution
• Develop and implement digital marketing strategies, including SEO, SEM, email marketing, and social media, to drive brand awareness, engagement, and lead generation.
• Analyze digital marketing performance, using tools like Google Analytics, and adjust strategies to achieve KPIs.
• Stay updated on industry trends and competitors to continuously refine and innovate marketing approaches.
4. Franchisee Collaboration and Support
• Act as the primary marketing liaison for franchisees and their marketing partners, providing guidance and resources to help them improve their local marketing efforts.
• Monitor and analyze franchisee marketing performance, offering tailored recommendations and support.
5. Team Leadership
• Serve as a mentor and resource to team members, providing guidance and support on digital marketing best practices.
• Partner with cross-functional teams to align marketing strategies with broader business objectives.
• Conduct training sessions for internal stakeholders on website and digital marketing strategies to enhance the company’s overall marketing capabilities.

Qualifications for Marketing Director:

• Bachelor’s degree in Marketing, Communications, Business, or a related field; MBA or relevant certification is a plus.
• 5+ years of experience in digital marketing, with a focus on website management, content creation, and strategy development.
• Proven track record of managing digital marketing campaigns and website projects.
• Proficiency with web analytics tools (Google Analytics, SEMrush, etc.), CMS platforms, and marketing automation tools.
• Strong understanding of SEO/SEM, content strategy, and UX principles.
• Excellent communication, leadership, and project management skills.

 Keywords: Marketing, Director, Leader, Manager