What you will be doing:

• Develop and execute strategies to build and enhance our firm's brand identity.
• Ensure consistency in brand messaging across all channels and touchpoints, including a full audit of existing collateral.
• Monitor market trends and competitors to identify opportunities for differentiation.
• Own the look and feel of our website.
• Generate compelling PR opportunities for Procyon leadership.
• Work with our network (Dynasty) partners to fully integrate best practices and strategic design efforts.
• Own CSAT surveys, metrics, and remediation efforts.
• Plan and implement lead generation campaigns to attract prospective clients using both lead affiliates and SEO strategies.
• Optimize conversion funnels to maximize client acquisition and retention.
• Own target customer acquisition cost (CAC) metrics and control affiliate budget.
• Coordinate with business development team members to ensure success.
• Drive content marketing initiatives including blog posts, whitepapers, videos, and social media content.
• Collaborate with subject matter experts to create insightful and compelling content that showcases our expertise.
• Manage content distribution to increase brand awareness and engagement.
• Run key client and prospect journeys to help our advisors better engage prospects and clients.
• Grow and mentor (over time) a team of marketing professionals, fostering a collaborative and innovative work environment.
• Delegate tasks effectively and ensure alignment with overall marketing objectives.

• Proven experience as a marketing manager in financial services.
• Demonstrable success in developing and implementing marketing strategies that drive brand awareness and lead generation.
• Strong understanding of digital marketing channels, SEO, SEM, and social media marketing.
• Excellent analytical skills with the ability to interpret complex data and translate it into actionable insights.
• Outstanding communication and interpersonal skills, with the ability to lead a team, build relationships, and influence stakeholders.
• Bachelor's degree (or equivalent) in Marketing, Business Administration, or a related field; Master's degree a plus.