Marketing Director

📍 West Bloomfield, MI | 💰 Competitive, based on experience | 🕒 Full-Time | On-Site

We’re seeking a Marketing Director to lead compliant growth, brand strategy, and demand generation in a highly regulated cannabis environment. This role owns marketing strategy and execution across digital, in-store, e-commerce, and events, with accountability for performance, ROI, and brand integrity.

This is a hands-on leadership role with real ownership.

What You’ll Do

• Develop and execute cannabis-compliant marketing strategies that drive both brick-and-mortar traffic and digital conversions
• Lead integrated campaigns across digital, in-store, social, paid media, marketplaces, and events
• Define, track, and report KPIs, ROI, and performance metrics to leadership and team members
• Oversee all web and e-commerce properties (retail site, apparel, lead-gen funnels, and brand assets) with a working knowledge of WordPress and Shopify
• Manage SEO, local search, and Google Business Profiles to support in-store traffic
• Own presence and performance on Weedmaps, Leafly, and paid media platforms
• Lead social media strategy across Meta, TikTok, Snapchat, and X
• Oversee copywriting, brand voice, and content execution
• Plan and execute events including grand openings, competitions, sponsorships, and community activations
• Manage vendors, agencies, timelines, and project execution with discipline

What We’re Looking For

Required

• Senior-level marketing leadership experience
• Strong understanding of regulated advertising environments
• Data-driven mindset with confidence reporting and acting on KPIs
• Proven ability to lead cross-functional teams and external partners

Preferred

• Cannabis industry experience strongly preferred
• Experience supporting both retail and e-commerce brands

Why Join

You’ll join a team that values:

• Purpose-driven work
• High standards for performance and compliance
• Continuous improvement and innovation
• A people-first, community-focused culture

What We’re Offering

• Medical, dental, and vision plans
• Paid time off and paid sick time
• Paid travel (approximately 6–8 weeks per year)