Marketing Engineer

Location: Charlotte, NC (Corporate Headquarters)  Status: Full-Time  Schedule: Monday-Friday, In Person  Reports To: Senior Marketing Manager Position Summary Meridian Waste is seeking a Marketing Engineer to support revenue growth initiatives across multiple markets. This role is responsible for developing AI agents and being hands on to execute marketing campaigns, support the sales organization, manage digital marketing activities, and help drive qualified lead generation. This role is a builder and a doer. Our marketing team is small, and we've seen firsthand how much faster great marketing work gets done with AI support. You'll help engineer the AI-assisted workflows, automations and tools that let our team do more and move faster. The CMO establishes marketing strategy, the Senior Marketing Manager manages the CRM systems and standards and AI priorities; this role brings them to life. Working closely with the Marketing team, Sales Managers, and external marketing partners, the Marketing Engineer will develop and utilize AI agents to build campaigns, manage digital platforms, coordinate projects, analyze results, and support company-wide marketing efforts, including events, trainings and team initiatives. The ideal candidate enjoys bringing ideas to life, has exceptional attention to detail, excels at both technical and analytical capabilities, and thrives in a fast-paced environment where priorities can shift quickly. He/she uses AI every day, gets excited about finding smarter ways to work, and takes pride in delivering high-quality work that helps the team and the Company succeed. Work Environment Full-time, in-office position based at Meridian Waste's Corporate Headquarters in Charlotte, NC Ability to travel up to 20% for market visits, company meetings, trade shows, training, and other business-related events Primary Responsibilities Marketing & Sales Support Build AI agents to automate and streamline Marketing & Sales workflows. Execute marketing initiatives that support revenue growth and sales efforts across multiple markets Collaborate with the Senior Marketing Manager and Sales Managers to implement campaigns that generate qualified leads Build targeted prospect lists using HubSpot, Apollo, LinkedIn Sales Navigator, and other data sources Conduct market and competitor research to support campaigns and business development efforts Support marketing initiatives for new market launches and other strategic growth projects Create marketing collateral and campaign assets that support the sales organization Support the planning and execution of trade shows, customer events, sales trainings and other marketing initiatives AI & Marketing Engineering Identify repetitive, manual marketing and sales support tasks and build faster, AI-assisted ways to complete them Build and maintain AI workflows, prompts, templates and agents for list building, content creation, campaign setup and reporting, based on priorities set by the Senior Marketing Manager Build HubSpot workflows and automations within established CRM standards, and help connect marketing tools so data and work move without manual re-entry Test new AI tools and approaches, measure time saved and quality, and share recommendations with the Senior Marketing Manager Document tools and processes so the full marketing team can use them Digital Advertising & Website Management Build, launch, and optimize Google Ads and other paid digital advertising campaigns, including retargeting Coordinate website content updates, landing pages, and routine enhancements with Meridian Waste's website development partner Support ongoing SEO/AEO initiatives to improve online and AI search visibility Monitor website traffic and campaign performance using Google Analytics 4, Google Search Console, and other reporting tools Identify opportunities to improve website performance and share recommendations with the Senior Marketing Manager Marketing Campaign Management Build and launch email marketing campaigns and sequences using HubSpot Create landing pages, forms, lists, workflows, and dashboards within HubSpot Execute integrated marketing campaigns under the direction of the Senior Marketing Manager Maintain accurate marketing data and campaign assets within HubSpot Monitor campaign performance and document opportunities for continuous improvement Social Media Support Assist in executing Meridian Waste's corporate social media strategy Schedule and publish approved content across social media platforms Coordinate with operating locations to identify stories, photos, and marketing opportunities Monitor engagement and prepare performance reporting Marketing Content & Creative Support Create digital marketing assets, presentations, sales materials, and promotional collateral that align with Meridian Waste brand standards Use AI tools to draft, adapt and scale content across markets while keeping it on brand Coordinate with internal teams and external vendors to develop marketing materials Analytics & Reporting Track campaign performance across digital marketing channels Prepare recurring marketing reports and dashboards for the Senior Marketing Manager, automating them where possible Monitor key marketing performance metrics, identify trends, and document optimization opportunities Cross-Functional Collaboration Work with Sales, Customer Care, Operations, and external vendors to support marketing initiatives Participate in brainstorming sessions and contribute ideas for continuous improvement Support additional marketing projects and department initiatives as assigned Required Qualifications Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent professional experience Five to eight years of experience in marketing, digital marketing, B2B marketing, marketing operations, or a related role Experience managing Google Ads and other digital advertising campaigns Hands-on experience using HubSpot or a similar CRM and marketing automation platform Demonstrated use of AI tools (Claude, ChatGPT, Copilot or similar) to improve the speed or quality of marketing work, with examples you can share Experience using Google Analytics 4 and Google Search Console, and working knowledge of SEO best practices Strong organizational, analytical, and problem-solving skills Excellent written and verbal communication skills Ability to manage multiple priorities in a fast-paced environment Preferred Qualifications Experience building automations or AI workflows that others use (HubSpot workflows, Zapier, Make, AI agents or similar) Basic scripting or API experience Experience supporting a B2B sales organization Experience using Apollo, LinkedIn Sales Navigator, or similar prospecting tools Experience coordinating website projects with external vendors or agencies Experience creating marketing reports using Looker Studio or similar reporting platforms Experience in the waste management, environmental services, construction, industrial services, or a related industry is a plus Why Join Meridian Waste? Waste management may not sound glamorous, but we think you'll be pleasantly surprised. Meridian Waste is growing, and so is our Marketing Department. We're investing in new technology, new ideas, and new ways of supporting our customers and sales teams. That includes AI. You'll have real room to help build tools that change how our team works, not just maintain what's already in place. We're a collaborative, hands-on team that believes great ideas can come from anyone, regardless of title. We work hard, move quickly, celebrate wins together, and genuinely enjoy what we do. Whether we're launching a new campaign, visiting one of our operating locations, or brainstorming the next big idea, no two days are the same. The Marketing Engineer will work closely with the CMO and Senior Marketing Manager, who remain actively involved in both strategy and execution. This is a collaborative environment where you'll receive guidance, have opportunities to share ideas, and work alongside a leader who isn't afraid to jump in, review a landing page, build a campaign, troubleshoot a challenge, or help launch a new initiative. You'll gain exposure to company leadership, partner closely with our Sales team, and have the opportunity to grow alongside a dynamic Marketing Department that's helping shape the future of Meridian Waste. If you're looking for a role where your ideas are welcomed, your work is valued, and you'll have the chance to make a visible impact, we'd love to meet you.