WE'RE HIRING:DIGITAL MARKETING MANAGER / STRATEGISTPlease Drop Your CV Here: Yoga Academy is seeking a strategic, growth-oriented Marketing Manager. YOU:You are an early-adaptor of AI-tools. As an AI-native, you are capable of using cutting-edge tools to grow our student base.You will lead & optimize the digital marketing for our international online education platform:This role focuses on strategy, structure & performance, as well as daily execution. WE:We're the 2nd highest-ranked Yoga School in the world.We offer 200-Hour & 300-Hour Online Yoga Teacher Trainings, Meditation Retreats & Virtual Courses.As a growing international academy, we aim to strengthen our marketing systems, improve lead quality, and build scalable marketing structures. RESPONSIBILITIESDevelop & execute overall marketing strategy aligned with revenue goalsCreate monthly marketing plans & campaign directionImplement advanced AI tools to optimize conversions:Improve marketing funnel performance with cutting-edge AI & automationsCollaborate with sales team to improve lead quality & conversionsEvaluate marketing performance with advanced data analysis (Google Looker & AI) to identify growth opportunitiesOversee email marketing campaigns & automation performanceGuide brand messaging & social media content directionBuild & manage affiliate & partnership programsDevelop collaboration strategies with influencers & partnersPAID ADS, SOCIAL MEDIA & MOREAs a Digital Marketing Manager you:Understand Meta Ads & Google Ads performance metricsManage tracking & attribution (Meta Pixel, GA4, GTM, UTM)Prepare detailed reports for data-driven decision-making (Looker)Systematically analyze campaign results & provide strategic directionHowever, this role is NOT responsible for:Daily ad campaign executionAdvanced media buyingSocial media posting or content productionExecution of all these is handled by specialists & other junior team members.REQUIREMENTSMinimum 3+ years experience in digital marketingExperience managing multiple marketing channels:email, social media (organic & paid), affiliate, etc. Strong understanding of marketing funnels, conversion optimization & customer journeyComfortable using cutting-edge AI tools & improving automated workflowsAdvanced project management skillsStrategic thinker with analytical mindsetAbility to work independently in a fast-moving, professional teamExperience in the education, coaching, or wellness industry is a plus, but not required.Fluent in English (spoken & written)SUCCESS INDICATORSImproved lead quality, conversion rates & ROASReduced cost per qualified lead (CAC) Stronger influencer & affiliate partnersClear marketing structure & directionCOMMITMENTFlexible working arrangement (Remote / Hybrid)Full time: Approx. 40 hours per weekLong-term collaboration opportunityParticipation in regular team meetingsAKASHA YOGA ACADEMY Offering certified Yoga & Meditation Teacher Trainings.PRIMARY ADS PRODUCT:200-Hour Online Yoga Teacher Training  Spirit of Yoga Podcast and YouTube: Instagram: Facebook: