The ideal candidate will be responsible for creating and executing our marketing strategy. You will lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with internal teams. You will have a strong marketing background with excellent communication skills and attention to detail.

Responsibilities

• Create Web and Email content
• Manage and maintain email calendar/schedule
• Manage and maintain online display ad calendar/schedule/ spec
• Load events on FB and 3rd party sites to generate web traffic.
• Manage property listings on 3rd party sites
• Manage and maintain social media integration schedule. Social media promotions. This includes recruiting fans and members
• Execute SEO and SEM related tasks, keyword research base on our content and industry
• Assist in any design and development tasks for websites and online ad
• Assist design Internet promotional materials as needed
• Analyze competitive practices (email & websites) and provide executive summary
• Collaborate with 3rd Party vendors for advertising, design and online tasks
• Maintains security and confidentiality of all casino information.
• Review and make recommendations for advertising campaigns including television, radio, outdoor and print ads.
• Monitors local marketing trends.
• Responsible for supervision of advertising and online team.
• Other duties as assigned.

Performance Expectations

• Applies the Monarch All Star Service Principles to all internal and external guests
• Willingness to learn and apply new something
• Acquires the appropriate job knowledge in a timely fashion and has a willingness to learn and apply new techniques
• Produces results in work, by meeting all deadlines
• Works well in a team environment
• Is a property leader
• Consistently reliable
• Not only locates problems, but provides suggestions for a solution
• Adheres to all appearance standards
• Practices productive communication
• Always is prepared for the day’s business
• Ability to adapt to a changing environment
• Executes projects from planning to completion

Qualifications

• Ability to acquire and maintain a Colorado Support Gaming License.
• Ability to perform in a professional manner at Monarch Casino.
• Must be able to uphold the highest level of confidentiality.
• Proficient in use of Word and Excel, and ability to learn PowerPoint, CDS, and Stratton Warren.
• Advanced skills in writing, communication and organization.
• Ability to work shifts, weekends and holidays also required.
• Flexible team player with the ability to multitask.
• Strong verbal and written communication skills are essential.
• Effectively communicate needs, desires, and concerns in a manner conducive to a professional atmosphere.
• Aptitudes to include adding, subtracting, multiplying, dividing, basic statistics, and problem solving within a casino environment.
• Proficient in 10-key and ability to calculate percentages.

Education, Training & Experience:

• Two-year degree in related field or equivalent.
• 5 years gaming and/or similar challenging environment.