Marketing Manager

Company DescriptionCompass Holding, LLC has been a trusted leader in the transportation industry since 1997. The organization operates as a one-stop center for commercial trucking companies. Today, we offer comprehensive solutions to drivers and trucking companies, providing everything they need to thrive. Compass Holding is driven by a collaborative approach, helping customers navigate the transportation industry and grow their businesses successfully. Together we will navigate to success.Job descriptionAs a Marketing Manager with Compass Holding, you’ll manage and plan corporate communications, public relations initiatives that will connect audiences with products and services. You will lead brand positioning, development, and management for all companies within Compass Holding. You’ll bring together content, paid advertising, website management, and analytics to improve campaign performance and guide decisions across multiple digital channels.Brand Development & Corporate IdentityLead brand positioning, development, and management for all companies within Compass Holding.Ensure consistent brand messaging, visual identity, and communication standards across digital and traditional channels.Oversee corporate websites, marketing materials, presentations, promotional assets, and brand guidelines.Develop strategies to increase brand awareness, credibility, market visibility, and customer engagement.Manage corporate communications, public relations initiatives, and brand reputation.Support the launch and positioning of new companies, products, services, and business initiatives.Digital Marketing & Campaign ManagementPlan, execute, and optimize multi-channel digital marketing campaigns.Oversee advertising activities across Google Ads, Meta Ads, LinkedIn Ads, and other relevant platforms.Develop targeted campaigns for customer acquisition, lead generation, brand awareness, and customer retention.Manage SEO, SEM, content marketing, email marketing, and social media strategies.Establish campaign objectives, audience segmentation, conversion funnels, and performance benchmarks.Continuously improve campaign effectiveness through testing, analytics, and optimization.Coordinate marketing activities across multiple geographic markets and customer segments.Website & Digital Presence ManagementOversee the strategic management and continuous improvement of all company websites.Ensure websites effectively communicate brand value, support business objectives, and generate qualified leads.Direct website content strategy, user experience (UX), conversion rate optimization (CRO), and search engine visibility.Coordinate website development, redesigns, and technical improvements with internal IT teams.Monitor website traffic, engagement, conversion performance, and overall digital effectiveness.Ensure digital properties follow relevant brand, accessibility, privacy, and compliance requirements.Collaborate with IT teams on website security, hosting, performance, and technical maintenance.Marketing Analytics & PerformanceEstablish measurable KPIs for marketing activities across the group.Monitor campaign performance, customer acquisition cost (CAC), cost per lead (CPL), return on advertising spend (ROAS), and marketing ROI.Oversee the use of Google Analytics 4, Google Tag Manager, Google Search Console, and business intelligence dashboards.Prepare monthly and quarterly marketing performance reports for executive leadership.Develop and manage marketing budgets, allocating resources based on business priorities and expected returns.Evaluate campaign effectiveness and recommend improvements based on data and business outcomes.Ensure accountability, financial discipline, and transparency in marketing expenditures.Required Qualifications & ExperienceBachelor’s degree in Marketing, Business Administration, Communications, Computer Science or Information Technology or a related field (equivalent professional experience).3 to 5+ years of combined experience in digital marketing and website management.Proven experience developing and executing successful marketing strategies.Demonstrated ability to manage multiple brands, business units, or marketing projects simultaneously.Strong understanding of B2B and B2C marketing strategies.Hands-on knowledge of digital advertising, SEO, SEM, social media marketing, and content strategy.Strong analytical skills with the ability to translate marketing data into actionable business decisions.Demonstrated leadership, project management, and cross-functional collaboration skills.Excellent written and verbal communication skills in English.Strong organizational skills, attention to detail, and the ability to manage competing priorities.Preferred QualificationsExperience managing marketing operations across multiple companies or within a holding company structure.Experience in technology, SaaS, telecommunications, professional services, or other service-oriented industries.Knowledge of marketing automation, AI-powered marketing tools, and advanced analytics.A proven track record of improving lead generation, customer acquisition, and revenue contribution.Job Type: Full-timeLocation: In officeAnnual Pay Range: starting from $70,000.00 (commensurate with experience)Compass Holding, LLC offers a comprehensive benefits package. Compass Holding, LLC is an equal opportunity employer.Benefits:401(k)401(k) matchingDental insuranceHealth insuranceLife insurancePaid time offVision insuranceCompass Holding offers the following services to the transportation industry:Truck SalesTruck Rental & LeasingTrailer LeasingFactoringFleet Fuel CardsInsuranceEquipment Finance