MARKETING MANAGER JOB DESCRIPTION

Position Title: Marketing Manager, Paid Media
Department: Marketing
Employment Type: Full-Time
Compensation: $85,000-95,000 Salary
Reports To: Director of Marketing

ABOUT US:
Pilates is one of the fastest growing fitness modalities in the world because it delivers real, lasting results. It improves strength, mobility, and overall well-being for people at every stage of life.  
Riser Fitness is a leader in bringing that experience to communities across the world!  

Founded in 2013, Riser is one of the largest multi-unit operators in the Club Pilates system, developing and operating studios across multiple markets, Our approach is grounded in operational excellence, brand consistency, and a commitment to delivering a high quality Pilates experience.

Every member, every class, every studio.  

Our studios are built by teams who invest in people, execute with discipline processes, deliver a best-in-class Pilates product, and operate with a performance driven mindset focused on learning, growth, and sustainable results. 

We’re helping shape the future of Pilates and how the world moves!

POSITION:
The Paid Media Manager is responsible for planning, executing, and optimizing multi-channel digital advertising campaigns that drive lead generation and customer acquisition across the business. This role owns paid media performance end-to-end, partnering closely with the Director of Marketing to strategically manage budgets, scale high-performing campaigns, and support growth initiatives including promotions, regional initiatives, and new studio openings. 

The Paid Media Manager brings a data-driven, test-and-learn mindset, leveraging audience strategy, creative experimentation, and continuous optimization across platforms such as Meta, Google Ads, and emerging channels. This role works cross-functionally with creative and marketing partners to translate business goals into measurable, high-impact advertising results while staying ahead of industry trends and platform innovations. 

THE DAY-TO-DAY:

• Plan, launch, and optimize multi-channel paid media campaigns focused on lead generation and customer acquisition. 
• Partner closely with the Director of Marketing to strategically allocate, manage, and optimize media budgets across platforms including Meta, Google Ads and emerging channels. 
• Own campaign execution end-to-end, including audience targeting, keyword research, bid strategies, creative testing, and performance measurement. 
• Plan and execute seasonal, regional, and location-specific campaigns tied to promotions and new studio openings. 
• Monitor performance on a daily basis, proactively adjusting tactics to drive continuous improvement and efficiency. 
• Collaborate with graphic designer to develop, test, and scale high-performing ad concepts, messaging, and visual assets. 
• Stay ahead of digital advertising trends, platform updates, and industry best practices to inform strategy and execution.

IS THIS YOU?

• Bachelor’s degree in Marketing, Business, or a related field.
• 2+ years of hands-on experience managing performance marketing campaigns, with a proven ability to drive measurable ROI.
• Strong understanding of core performance marketing platforms, including Google Analytics and Meta Ads Manager.
• Deep understanding of auction-based media buying, campaign structure, and key performance levers across audiences, creative, bids, budgets, and landing page experiences.
• Experience leveraging tools such as Google Analytics, Meta reporting, and similar platforms to inform decision-making.
• Demonstrated ability to translate data into structured testing roadmaps and actionable optimization strategies.
• Strong project management skills, with the ability to manage multiple campaigns and priorities in a fast-paced, deadline-driven environment.
• Detail-oriented, and comfortable working in a fast-paced, evolving environment
• in a fast-paced, evolving environment 

PHYSICAL REQUIREMENTS:

• Prolonged periods of sitting at a desk and working on a computer.
• Frequent use of hands and fingers to operate a computer keyboard, mouse, and other office equipment.
• Ability to view and interpret data on a computer screen for extended periods.
• Occasionally required to stand, walk, bend, or lift office materials up to 15 pounds.
• Ability to travel occasionally for meetings, studio visits, or company events, as needed.
• Must be able to communicate effectively in person, via video conference, and by phone.

REWARDS AND BENEFITS:

• Employer-paid life insurance and disability coverage, including Basic Life & AD&D, Short-Term Disability, and Long-Term Disability, providing financial protection at no cost to team members.  

• Comprehensive medical, dental, and vision insurance options, with coverage effective the first of the month following your hire date. 

• Telehealth and virtual care access, offering convenient, low-cost medical support anytime, anywhere.  

• 401K retirement plan with employer matching, supporting long-term financial security. 

• Paid time off, including vacation and sick time, to support rest, recovery and work-life balance. 

• Employee Assistance Program (EAP) with confidential counseling, tools, and year-round wellbeing resources for employees and their households. 

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