Marketing Manager

Pacific Crest Services helps independent insurance agency owners build, grow, and create long-term value in their businesses through carrier access, technology, operational resources, growth support, financial resources, and acquisition opportunities.This is an opportunity to join a growing organization and work closely with our Marketing Director to build a sophisticated, high-performing marketing function.Role OverviewPacific Crest Services is looking for a hands-on Marketing Manager to help execute the marketing strategy behind a growing national insurance platform.Working hand-in-hand with our Marketing Director, you will turn strategy into execution across paid media, content, website, creative, video, and digital campaigns. The Marketing Director will own overall marketing strategy, brand direction, budget, and ROI, while you will take a lead role in bringing that strategy to life.We are looking for a builder and creator — someone who can personally execute, move quickly, analyze what's working, and continually find ways to make our marketing better.Key ResponsibilitiesPaid Media & Lead Generation — Strong PPC experience is a core requirement.Manage and optimize Google Ads/PPC campaignsSupport Microsoft, Meta, LinkedIn, retargeting, and other paid channelsManage keywords, audiences, campaign structure, testing, and optimizationDevelop and improve landing pages and conversion pathsTrack campaign performance, attribution, conversions, and lead qualityWork closely with the Marketing Director to improve ROI and generate more qualified opportunitiesContent & Digital MarketingCreate thought leadership, articles, case studies, email campaigns, and social contentManage the PCS content calendar and campaign executionHelp grow PCS's presence across search, social, email, and AI-driven discoveryTurn internal expertise and industry developments into compelling marketingSupport campaigns around agency recruiting, M&A, acquisitions, and growthStrong writing and communication skills are important. We want someone who can create content — not simply outsource it.Website & CreativeServe as the day-to-day internal owner of website execution and manage our external website development/design partnerCoordinate website projects, landing pages, updates, and enhancementsManage vendor timelines, priorities, and deliverablesHelp develop website messaging, content, and conversion pathsCoordinate SEO, analytics, tracking, and technical improvementsCreate or direct digital ads, social graphics, presentations, email creative, direct mail, and sales collateralMaintain PCS brand standards in partnership with the Marketing DirectorVideo & PodcastHelp expand PCS into more video and long-form contentCreate and coordinate short-form video, interviews, testimonials, webinars, and educational contentEdit or manage the production of video and audio contentRepurpose video and podcast content into social clips, articles, emails, and adsVideo editing and podcast production experience are strongly preferredRequired QualificationsThe strongest candidates will have:Demonstrated success personally managing PPC campaignsStrong working knowledge of Google Ads and digital analyticsExperience generating qualified B2B leadsStrong writing, content, and creative skillsExperience with landing pages and conversion optimizationUnderstanding of SEO and digital content strategyExperience managing website projects and external vendorsFamiliarity with email marketing and marketing automationExperience with tools such as Adobe Creative Suite, Canva, Figma, or similarComfort using AI tools to improve marketing productivity and performanceStrong analytical skills combined with good creative instinctsA bias toward action, ownership, and getting things donePreferred QualificationsExperience marketing to insurance agencies, financial services, professional services, entrepreneurs, or SMB ownersWhat Success Looks LikeMarketing campaigns are planned, launched, and optimized without bottlenecksPPC campaigns are consistently generating qualified leads at an improving cost per acquisitionPCS has a growing, visible presence across search, social, email, and AI-driven discoveryThe website is current, conversion-optimized, and improving over timeVideo and podcast content is being produced and repurposed consistently across channelsThe Marketing Director can focus on strategy knowing execution is handledMarketing output reflects the quality and professionalism of the PCS brandTo apply, send us your resume along with examples of your work. We'd especially like to see PPC campaigns and results, content you've written, creative or landing pages you've developed, and video or podcast work if applicable.Pacific Crest Services is an equal opportunity employer.Benefits:Salary: $60,000/year — $65,000 after 90-day probationary periodMedical and supplemental insurance401(k) + matchingPaid time off (PTO)Sick leaveJob Type: Full-timeBenefits:401(k)401(k) matchingDental insuranceHealth insurancePaid time offVision insuranceWork Location: In person