Experience: 8+ yearsLocation: Makati City (Hybrid)Roles and responsibilities:• Lead marketing transformation workstreams including scoping, planning, stakeholder governance, and delivery management. • Drive synthesis of insights, articulate solution options, and shape recommendations for executive stakeholders. • Lead capability assessments, maturity modeling, and roadmap development for marketing organizations. • Guide development of brand architectures, positioning, value proposition frameworks, and strategic campaigns. • Oversee competitive assessments, category analysis, brand health measurement, and scenario planning. • Design modern marketing operating models — roles, workflows, governance, and cross-functional engagement. • Lead development of agency management models, in-house/outsourcing structures, and marketing productivity improvements. • Oversee workflow orchestration, capacity modelling, and operational dashboarding. • Design measurement frameworks, attribution models, MMM/MTA considerations, and KPI trees. • Build architectures for campaign, funnel, and channel performance measurement. • Oversee marketing analytics initiatives across segmentation, modeling, and dashboard requirements. • Lead MarTech ecosystem assessment, capability mapping, and architecture recommendations (CRM, CDP, MAP, DAM, CMS). • Oversee Customer Data Architecture and Marketing Automation alignment. • Drive implementation readiness, functional design review, and BAU transition support.