Marketing Manager

About AscendionAscendion is an AI-native software engineering disruptor helping businesses innovate faster, smarter, and with greater impact. We partner with enterprise clients across North America, the UK, Europe, and APAC to solve complex challenges in data, experience design, software product engineering, and workforce transformation. Powered by expert engineers, thousands of AI agents, and our Engineering to the Power of AI (EngineeringAI) method, we deliver measurable outcomes that build trust, unlock value, and accelerate growth.Learn more at https://ascendion.com/.Engineering to the Power of AI™, AAVA™, EngineeringAI, Engineering to Elevate Life™, Enterprise PlatformsAI, Data & InsightsAI, ExperienceAI, GCCAI, OperationsAI, Platform EngineeringAI, ProductAI, and Quality EngineeringAIare trademarks or service marks of Ascendion®. AAVA™ is pending registration. Unauthorized use is strictly prohibited.Ascendion | Engineering to elevate lifeWe have a culture built on opportunity, inclusion, and a spirit of partnership. Come, change the world with us:Build the coolest tech for the world’s leading brandsSolve complex problems - and learn new skillsExperience the power of transforming digital engineering for Fortune 500 clientsMaster your craft with leading training programs and hands-on experienceExperience a community of change makers!Join a culture of high-performing innovators with endless ideas and a passion for tech. Our culture is the fabric of our company, and it is what makes us unique and diverse. The way we share ideas, learning, experiences, successes, and joy allows everyone to be their best at Ascendion.Role: Performance Marketing ManagerLocation: Remote in United States (Palo Alto,CA is preferred)Position OverviewWe are looking for an experienced and data-driven PMAX Campaign Manager to oversee all PMAX Shopping feed-based search campaigns within the US client’s e-commerce Paid Search team.The PMAX Campaign Manager will be responsible for the strategy, implementation, analysis, and optimization of performance-focused media campaigns across primary and secondary search engines, including Bing. They will actively manage media campaigns via 3rd-party bidding platforms.The ideal candidate brings years of hands-on experience with PMAX and Shopping campaigns and will be both analytical and creative, always looking for new opportunities to test and optimize to exceed business performance goals. This role will also partner with search engine account teams to ensure that client stays at the forefront of industry best practices, betas, and trends.Expected ResponsibilitiesLead end-to-end PMAX campaign strategy, planning, and executionadjusting based on KPIs and company prioritiesSupervise daily management of seasonal and non-seasonal media campaigns across US client portfolio of productsDefine and manage search engine auto-bidding strategiesLaunch PMAX campaigns and target audience strategies as new products come to market and customer segments are introducedEnsure ad creative and extensions support the marketing calendar, seasonal promotions and offersGenerate quarterly & ad hoc program forecasts and advise on Paid Search channel investment decisionsMonitor campaign performance and weekly pacing versus quarterly business plansCreate a campaign project and testing roadmap that leads to actionable insights and pathways to core optimizations, seeking test opportunities through new media partners, ad formats, engine features, and technologiesRun tests, analyze results and clearly communicate learnings across the Paid Search team and greater US client organizationStay up-to-date with Shopping and SEM best practices, bid management platforms and industry researchEducation and Experience5+ years of hands-on experience in PMAX and Shopping campaign management ; performance-focused campaign experience is a plusExperience with 3rd-party campaign and bid management platforms (e.g. SA360, Marin Software or Skai)Proficiency in MS Excel, pivot tables and Power Point; comfortable manipulating datasets from various platformsBachelor’s degree in Business Administration, Communications, Economics, Finance, Marketing or related fieldAds certification is preferredSalary Range: The salary for this position is between $ 83,200 - $ 97,760 annually. Factors which may affect pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.Benefits :The Company offers the following benefits for this position, subject to applicable eligibility requirements: [medical insurance] [dental insurance] [vision insurance] [401(k) retirement plan] [long-term disability insurance] [short-term disability insurance] [personal days accrued each calendar year. The Paid time off benefits meet the paid sick and safe time laws that pertains to the City/ State] [12-15 days of paid vacation time] [6-8 weeks of paid parental leave after a year of service] [9 paid holidays and 2 floating holidays per calendar year] [Ascendion Learning Management System] [Tuition Reimbursement Program]Want to change the world? Let us know.Tell us about your experiences, education, and ambitions. Bring your knowledge, unique viewpoint, and creativity to the table. Let’s talk!