Marketing Manager - Lead Strategy and Growth at Gillette Heating and Air

Location: Spanish Fork
Pay: $60,000-$90,000 annually, depending on experience

About Gillette Heating and Air
Gillette Heating and Air is Utah's only 7-time Carrier President's Award Winner, recognized for exceptional quality, integrity, and customer service. Founded on honesty, craftsmanship, and care, we have proudly served Utah homeowners for over 20 years. We are committed to doing what's right for our customers, our employees, and our community. When you join our team, you're not just taking a job. You're building a long-term career with a company that values excellence and accountability.

Why Join Gillette?

• Award-Winning Reputation: 8-time Carrier President's Award Winner, unmatched in Utah

• Strong Team Culture: Monthly breakfasts, quarterly events, and an annual holiday celebration

• Career Growth: Ongoing training, leadership support, and room to build and scale marketing strategy

• Collaborative Environment: Work closely with leadership, operations, and trusted vendor partners

• Utah family-owned company

Benefits

• Health, dental, and vision insurance

• 401(k) with 3.5% company match

• PTO based on tenure plus 6 paid holidays

• Paid training and professional development

• Company events and recognition programs

About the Opportunity
As Gillette Heating and Air continues to grow, we're looking for a Marketing Manager who can own and elevate our marketing efforts. This role goes beyond coordination and execution. You will be responsible for managing strategy, performance, and channel optimization across digital and local marketing initiatives.

This is an ideal opportunity for someone who has outgrown a coordinator role and is ready to step into a leadership position with real impact, visibility, and accountability.

What You'll Do

• Own and manage overall marketing strategy aligned with company growth goals

• Plan, execute, and optimize paid advertising campaigns (Google Ads, Meta, and related platforms)

• Oversee SEO strategy, website performance, and content optimization in partnership with vendors

• Manage and analyze marketing KPIs, lead flow, cost per lead, and ROI

• Guide social media, email marketing, and brand messaging to ensure consistency and performance

• Coordinate community events, sponsorships, and local brand initiatives

• Manage vendor relationships and ensure accountability to performance standards

• Create and oversee marketing calendars, campaigns, and promotional timelines

• Collaborate with leadership to forecast marketing needs and adjust strategy seasonally

What You Bring

• A minimum of 3 years of marketing experience, with at least some ownership of strategy or channel performance

• Hands-on experience with paid ads, SEO fundamentals, and digital performance tracking

• Strong understanding of lead generation and conversion in a service-based business

• Ability to analyze data and make informed decisions, not just execute tasks

• Strong communication, organization, and project management skills

• Experience in home services, HVAC, or a similar industry is a plus, but not required

• A proactive, confident approach with the ability to lead initiatives independently

If you're ready to move beyond execution and into a role where you can truly drive growth, strategy, and results, we'd love to hear from you. Apply today and help lead the next chapter of marketing at Gillette Heating and Air.