Digital Marketing Strategist, PrincipalThe Digital and Measurement team is responsible for turning Brand and Marketing strategies into digital first experiences that improve customer engagement and deliver measurable business outcomes. The Digital Marketing Strategist, Principal will report to the Sr. Manager of Digital & Measurement and shape and optimize connected digital experiences that guide customers seamlessly across channels and throughout their journeys. You will lead the strategy alongside Growth Marketing and support execution of high impact digital touchpoints - web, digital media, content, personalization, and AI enabled engagement - partnering with cross functional teams to improve engagement, support growth goals, and deliver measurable business outcomes.Our leadership model is about developing great leaders at all levels and creating opportunities for our people to grow personally, professionally, and financially. We are looking for leaders that are energized by creative and critical thinking, building and sustaining high-performing teams, getting results the right way, and fostering continuous learning.ResponsibilitiesIn this role, you will:Shape and optimize the digital strategy and roadmaps to improve engagement, support growth marketing, and support the delivery of measurable business outcomes for the government lines of businessBuild and execute integrated digital go-to-market plans in partnership with Growth and Integrated Marketing, Product, and channel leads; align on objectives and measurable outcomesLead cross-functional web, digital media, and AI strategies with Growth and Integrated Marketing, Digital Product, UX/UI, Creative, Content, analytics, and external partnersProvide requirements, establish KPIs, and measure success; apply analytical rigor, and run test-and-learn programs to optimize journeys and performance; synthesize results into clear reports with insights and recommendationsTranslate segmentation, positioning, and personalization marketing strategies into targeted digital experiences that improve the end-to-end customer journeyServe as a subject matter expert in the digital space by staying current on market research, industry trends, platform changes, new technologies, competitive data, and historical data to build digital strategies that support broad marketing plans and business objectivesLead complex projects and initiatives, owning the digital project lifecycle from ideation through completion, building, testing, launch, measurement, and ongoing optimizationDevelop and execute experiments, A/B tests, and pilot programs to assess the effectiveness of new marketing strategies and toolsRepresent Marketing on the Digital Product roadmap, championing marketing and business priorities; continually incorporate stakeholder and end-user feedback into backlog and enhancementsProvide leadership to project teams and vendors, directing work and fostering effective collaboration across strategic and technical disciplinesQualificationsIn this role, you will:Requires a bachelor's degree in a related field such as marketing or business and/or equivalent combination of education and experience; master's degree or MBA is highly desirableRequires at least 10 years of prior relevant experienceRequires experience creating and implementing Marketing strategies within a digital-first environmentRequires deep knowledge in setting and optimizing Marketing and Sales KPIsKnowledgeable of marketing and product management principlesKnowledgeable in SEO and AEO strategy & best practicesProven ability to work collaboratively across functional areas and with Sales and Product, and Line of business leadershipExperience managing vendors and agencies as key or primary account contact a plusExperience in Health insurance or a similar regulated field strongly preferredExperience with health insurance products and services, legal, compliance, and regulatory approval requirements strongly preferredProficiency in using analytics platforms and reports to inform business decisions, experience with Adobe Customer Journey Analytics strongly preferredProven ability to manage relationships with cross-functional teams of varying strategic and technical disciplinesAbout UsAbout Blue Shield of CaliforniaAs of January 2025, Blue Shield of California became a subsidiary of Ascendiun. Ascendiun is a nonprofit corporate entity that is the parent to a family of organizations including Blue Shield of California and its subsidiary, Blue Shield of California Promise Health Plan; Altais, a clinical services company; and Stellarus, a company designed to scale healthcare solutions. Together, these organizations are referred to as the Ascendiun Family of Companies.At Blue Shield of California, our mission is to create a healthcare system worthy of our family and friends and sustainably affordable. We are transforming health care in a way that genuinely serves our nonprofit mission by lowering costs, improving quality, and enhancing the member and physician experience.To achieve our mission, we foster an environment where all employees can thrive and contribute fully to address the needs of the various communities we serve. We are committed to creating and maintaining a supportive workplace that upholds our values and advances our goals.Blue Shield is a U.S. News Best Company to work for, a Deloitte U.S. Best Managed Company and a Top 100 Inspiring Workplace. We were recognized by Fair360 as a Top Regional Company, and one of the 50 most community-minded companies in the United States by Points of Light. Here at Blue Shield, we strive to make a positive change across our industry and communities join us!Our Values:Honest. We hold ourselves to the highest ethical and integrity standards. We build trust by doing what we say we're going to do and by acknowledging and correcting where we fall short.Human. We strive to listen and communicate effectively, showing empathy by understanding others' perspectives.Courageous. We stand up for what we believe in and are committed to the hard work necessary to achieve our ambitious goals.Our Workplace ModelWe believe in fostering a workplace environment that balances purposeful in-person collaboration with flexibility - providing clear expectations while respecting the diverse needs of our workforce. Our workplace model is designed around intentional in-person interaction, collaboration, connection, creativity and flexibility:For most teams, this means coming into the office two days per week.Employees living more than 50 miles from an office location, out of state employees, and employees in certain member-facing roles should work with their manager to determine in-office time based on business need.For employees with medical conditions that may impact their ability to work in-office, we are committed to engaging in an interactive process and providing reasonable accommodations to ensure their work environment is conducive to their success and well-being.The Company reserves the right to require more presence in the office based on business needs, and requirements are subject to change with periodic reviews.Physical Requirements:Office Environment - roles involving part to full time schedule in Office Environment. Based in our physical offices and work from home office/deskwork - Activity level: Sedentary, frequency most of work day.Equal Employment Opportunity:External hires must pass a background check/drug screen. Qualified applicants with arrest records and/or conviction records will be considered for employment in a manner consistent with Federal, State and local laws, including but not limited to the San Francisco Fair Chance Ordinance. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, national origin, sexual orientation, gender identity, protected veteran status or disability status and any other classification protected by Federal, State and local laws.