Vice President of Marketing

Organization: Mavericks Independent Baseball/Salem-Keizer Volcanoes  

Location:[Keizer, Oreogn]  

Reports to: CEO  

Overview 

The Vice President of Marketing will lead all marketing, fan engagement, and game-day experience initiatives for the Mavericks, an independent baseball League. This role is ideal for a seasoned marketing executive with minor league or independent league sports experience who is passionate about building community connections and elevating the in-game fan experience to drive attendance, retention, and revenue growth.

Key Responsibilities 

- Serve as the organization’s primary public representative, including speaking engagements, and building relationships with local stakeholders.  

- Actively participate in and lead community events, partnerships, and outreach programs to strengthen the Mavericks’ role as a community asset.  

- Oversee stadium operations related to fan experience, including concessions, merchandise, entertainment, and in-game promotions.  

- Manage the hiring, training, scheduling, and performance evaluation (including termination when necessary) of seasonal game-day staff.  

- Drive continuous improvement of the game-day experience through fan feedback, innovative promotions, and enhanced engagement activities.  

- Collaborate with ticket sales, sponsorship, and operations teams to align marketing efforts with business objectives.  

Qualifications:

- Proven track record of growing attendance and fan engagement in a sports or entertainment environment.  

- Experience managing seasonal staff and game-day operations.  

- Excellent public speaking and media relations skills.  

- Strong leadership, organizational, and project management abilities.  

- Passion for community involvement.

The ideal candidate brings firsthand knowledge of the unique dynamics of minor/independent league fan experiences standards and is excited to help guide the Mavericks into a successful and sustainable future through outstanding fan experiences and deep community ties.