National Sales Director

National Sales DirectorPosition OverviewA leading furniture manufacturer is seeking a National Sales Director to lead sales across its casegoods, occasional, and outdoor furniture categories. This role will develop and execute a national sales strategy, strengthen relationships with key retail accounts, and lead a network of independent 1099 sales representatives.The ideal candidate combines strategic sales leadership with hands-on account management. They know how to set clear expectations, monitor results, and hold representatives accountable for sales performance, customer follow-up, and execution. Established relationships with major U.S. furniture retailers are essential.Key ResponsibilitiesDevelop and execute a national sales strategy to grow revenue, expand distribution, and increase market share across casegoods, occasional, and outdoor furniture.Build and maintain senior-level relationships with major furniture retailers, with particular emphasis on the nation’s top 100 furniture retailers.Use established retailer connections to identify opportunities, secure appointments, present product assortments, and develop new business.Lead, manage, and hold independent 1099 sales representatives accountable for sales goals, account coverage, timely follow-up, and execution of company initiatives.Set clear expectations and measurable objectives for representatives; review performance regularly and address gaps with specific action plans.Ensure consistent follow-up on customer inquiries, quotes, open orders, product presentations, and sales opportunities.Work directly with key accounts and representatives to support presentations, line reviews, negotiations, and account development.Analyze sales results, account activity, market trends, and product performance to identify risks and growth opportunities.Prepare and maintain sales forecasts, pipeline reports, account plans, and performance updates.Partner with leadership and cross-functional teams on product assortment, pricing, promotions, inventory, customer service, and sales planning.Represent the company at furniture markets, retailer meetings, customer events, and other industry functions.Travel nationally to visit retailers, support representatives, attend markets, and develop new business.QualificationsProven experience in national sales leadership within the furniture industry.Established relationships and a demonstrated track record of selling to leading U.S. furniture retailers, particularly Top 100 accounts.Experience managing independent sales representatives, including setting expectations, measuring performance, and addressing missed goals or follow-up.Strong background in casegoods, occasional furniture and outdoor furniture.Demonstrated success developing and executing sales strategies that produce measurable revenue growth.Skilled in account planning, forecasting, sales analysis, presentations, and negotiation.Strong communication and relationship-building skills, with the ability to influence both retail customers and independent representatives.Self-directed, organized, and comfortable balancing strategic planning with hands-on customer and rep support.Ability and willingness to travel extensively throughout the United States.