New Car Sales Manager

BMW Of Tulsa New Car Sales ManagerBMW of Tulsa is seeking a driven, results-oriented New Car Sales Manager to lead our new vehicle sales department and deliver a premium customer experience consistent with the BMW brand. This role is responsible for developing and executing sales strategies, coaching a high-performing team, and ensuring operational excellence across all new car sales activities.The ideal candidate is a strong leader with a passion for luxury automotive sales, a commitment to customer satisfaction, and a proven track record of exceeding sales targets.ResponsibilitiesSales Leadership & Performance Lead, motivate, and manage the new car sales team to consistently meet or exceed sales goals and profitability targetsMonitor daily, weekly, and monthly sales performance and take proactive action to drive resultsDevelop and implement effective sales strategies aligned with dealership and manufacturer objectivesTeam Development & Coaching Recruit, train, and mentor sales consultants to build a high-performing teamConduct regular one-on-one coaching sessions and performance reviewsFoster a culture of accountability, professionalism, and continuous improvementCustomer Experience Ensure an exceptional, luxury-level customer experience that reflects BMW brand standardsAssist in closing deals and resolving complex customer situationsMonitor customer satisfaction scores and implement improvements as neededInventory & Merchandising Manage new vehicle inventory levels, aging, and model mix in partnership with dealership leadershipEnsure proper merchandising, pricing strategy, and vehicle presentationCollaborate on ordering and allocation to optimize sales opportunitiesProcess & Compliance Maintain compliance with dealership policies, manufacturer standards, and legal requirementsOversee adherence to sales processes, CRM usage, and documentation accuracyPartner with Finance & Insurance (F&I) to maximize profitability and customer satisfactionCollaboration & Reporting Work closely with the General Manager and other department leaders to achieve overall dealership goalsPrepare and analyze sales reports, forecasts, and key performance metricsSupport marketing initiatives, promotions, and community engagement effortsQualificationsProven experience as a Sales Manager in the automotive industry (luxury brand experience preferred)Strong leadership skills with a track record of building and managing successful sales teamsDemonstrated ability to meet or exceed sales goals and drive profitabilityExcellent communication, negotiation, and customer service skillsDeep understanding of automotive sales processes, CRM systems, and dealership operationsHigh level of professionalism with a customer-first mindsetAbility to analyze data and make strategic decisionsValid driver's license and a clean driving recordExperience with BMW or other premium/luxury brands highly preferredEqual Opportunity EmployerWe are an Equal Opportunity Employer and do not discriminate based on race, color, religion, sex, national origin, age, disability, or any other protected status. Employment may be contingent upon successful completion of a background check and/or drug screening.