Omnichannel Strategist- Pharma (Hybrid, Lawrence Township, NJ)

We are seeking an Omnichannel Strategist for a global pharmaceutical company. You will act as single point-of-contact from Worldwide Commercialization Excellence (WCE) to brand teams, pulling in cross-functional resources as needed to ensure successful delivery of omnichannel strategy and campaigns. The Omnichannel Strategist is responsible for bringing deep marketing and omnichannel expertise to brand and launch teams. The Omnichannel Strategist acts as an expert across multiple channels (e.g., personal, non-personal) and supports engagements across functions (Commercial, Medical, Access). This individual understands various customer perspectives (HCP, patient, access customers) and supports the design of omnichannel experiences and campaign journeys to achieve strategic and commercialization goals for brands.

This is a 40-hour per-week, 12-month contract (extensions possible), 50% onsite role in Lawrence Township, NJ.

This is a W2 role as a Stage 4 Solutions employee. Health benefits and 401K are offered.

Responsibilities:

• Supporting brand and launch teams with end-to-end collaboration of content production, deployment, and orchestrating agile content processes and workflows. This role focuses on content across channels, customers, and functions (i.e., Commercial, Medical, Access). This role understands Medical, Legal and Regulatory processes deeply and is capable of leading the content development and deployment process by using innovative agile and modular content concepts.

• The Omnichannel Strategist is an expert in Customer Experience Excellence leveraging predictive analytics and machine learning to drive behavior change by customer segment. This role will advise brands on effective customer journey designs, definition, and analytics plans within all channels that our customers engage with

Omnichannel Strategy

• Supports the development of a brand's omnichannel strategy (incl. campaign plan and tactics) by providing best practices, analytics expertise and expertise on personal & non-personal channels, including media plans.

• Develops omnichannel experiences for pre-launch brands based on target product profile.

• Constructs campaign journeys (incl. mix of personal and non-personal tactics, flow and sequencing of tactics, right timing, and frequency)

• Derives insights from analytical models to optimize channel mix and content/messaging for specified customer segments

• Maintains and monitors a robust set of metrics for each campaign in partnership with BI&A

• Coaches and supports upskilling of customer-oriented strategy roles (e.g., HCP, Patient strategy lead) on omnichannel capabilities

• Maintains knowledge of industry landscape, trends, and benchmarks as well as market regulations for omnichannel deployment

Content Production & Deployment

• Facilitates the content production and deployment process via agile ways of working; champions content pull through for derivative content

• Acts as an Agile Coach to the PreP coordinators and customer strategists to ensure adoption of agile ways of working and modular content deployment
  

Requirements:

• 4+ years of experience with HCP marketing, DTC marketing, Project Management, cross- functional matrix team experience, agency management, brand partnership experience

• Deep expertise in developing and executing omnichannel strategies and tactics (across personal, non-personal promotional channels)

• Experience in omnichannel marketing in or outside pharma (e.g., consumer health), especially in industries with heavy digital channel usage

• Experience with production and deployment for different types of content across channels, incl. review process, channel operations

• Familiarity with modular content processes (e.g., content mapping, tagging)

• Knowledge of industry trends and benchmarks across channel performance for different customer types (e.g., HCP, patient)

• Advanced knowledge of interpreting analytical models and using reporting dashboards, including machine learning and predictive analytics. Experience working on agile teams.

• Bachelors Degree

Desired

• Significant experience in omnichannel marketing in industries with heavy use of digital channels

• Knowledge and experience with MLR processes for content production

• Knowledge of industry trends and benchmarks for content and channel performance across different customer types. Understands media planning, buying and pull through

• Leverages creative and analytical approaches to identify and activate paid, earned and owned channels. Experience working with external creative and media agencies. Customer-backed performance management.

• Maintains a robust set of metrics / KPIs in partnership with BI&A to track omnichannel campaign performance by customer segment with feedback loop to inform on-going omnichannel strategies

• Partners with BI&A to understand omnichannel preferences for different customer segments

• Knowledge of requirements for omnichannel pull through; adopts new tech / ways of working to enable content deployment faster (e.g., modular content)

• Experience using modular content creation (e.g., tagging, taxonomy)

Please submit your resume to our network at (please apply to the Omnichannel Strategist- Pharma (Hybrid, Lawrence Township, NJ) role).